{"id":9826,"date":"2022-08-08T12:08:29","date_gmt":"2022-08-08T16:08:29","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?post_type=profile&#038;p=9826"},"modified":"2022-08-08T13:22:15","modified_gmt":"2022-08-08T17:22:15","slug":"jochen-wirtz","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/bhr\/profile\/jochen-wirtz\/","title":{"rendered":"Jochen Wirtz"},"content":{"rendered":"<p><b>Jochen Wirtz<\/b><span style=\"font-weight: 400;\"> is Vice Dean of MBA Programmes and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, USA. Dr. Wirtz is a leading authority on service management and has over 200 academic publications, including six features in <\/span><i><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/i><span style=\"font-weight: 400;\"> and over 20 books. His latest books include <\/span><i><span style=\"font-weight: 400;\">Intelligent Automation &#8211; Learn How to Harness Artificial Intelligence to Boost Business &amp; Make Our World More Human<\/span><\/i><span style=\"font-weight: 400;\"> (2021) and <\/span><i><span style=\"font-weight: 400;\">Services Marketing: People, Technology, Strategy<\/span><\/i><span style=\"font-weight: 400;\"> (9<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> edition, 2022). Watch Jochen\u2019s Master Class to better understand service robots and their implications &#8211; <\/span><a href=\"https:\/\/www.youtube.com\/c\/ProfessorJochenWirtz\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/c\/ProfessorJochenWirtz<\/span><\/a><span style=\"font-weight: 400;\"> . <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jochenwirtz\/?originalSubdomain=sg\"><b>Linkedin<\/b><\/a><\/p>\n","protected":false},"author":20953,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/9826"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/20953"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/9826\/revisions"}],"predecessor-version":[{"id":9827,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/9826\/revisions\/9827"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=9826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}