{"id":8701,"date":"2021-11-22T13:59:16","date_gmt":"2021-11-22T18:59:16","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?post_type=profile&#038;p=8701"},"modified":"2021-11-29T15:56:59","modified_gmt":"2021-11-29T20:56:59","slug":"chris-novak","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/bhr\/profile\/chris-novak\/","title":{"rendered":"Chris Novak"},"content":{"rendered":"<p><b>Chris Novak<\/b><span style=\"font-weight: 400;\"> is the Chief Data Science &amp; Analytics Officer for Eden Collective. Chris has both a B.S. in Film &amp; Video and a M.S. in Mathematics from Drexel University. This combination is evident in how he approaches his work by finding stories that lie in the data. He is also an experienced marketer with 20+ years of innovating in an environment of constant change while always helping clients evolve. Prior to joining Eden Collective, Chris spent time at IMPAQT, Merkle, and Dentsu where he was able to evolve from building forecasts and bidding algorithms, to utilizing first- and third-party data to truly drive brand experiences. <\/span><\/p>\n<p>Connect on <a href=\"https:\/\/www.linkedin.com\/in\/chrisnovak-eden\">LinkedIn<\/a>.<\/p>\n<p><strong><div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\"><\/strong>Publications<strong><\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/strong><\/p>\n<ul>\n<li><span style=\"color: #333333;\"><a href=\"https:\/\/www.bu.edu\/bhr\/2021\/11\/22\/from-performance-media-to-media-performance\/\">From Performance Media To Media Performance<\/a>, <\/span>Boston Hospitality Review \u2013 December 2021<\/li>\n<\/ul>\n<p><\/div>\n<\/div>\n<\/p>\n","protected":false},"author":18808,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/8701"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/18808"}],"version-history":[{"count":2,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/8701\/revisions"}],"predecessor-version":[{"id":8797,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/8701\/revisions\/8797"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=8701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}