{"id":7716,"date":"2021-07-16T16:22:25","date_gmt":"2021-07-16T20:22:25","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?post_type=profile&#038;p=7716"},"modified":"2021-07-19T17:33:13","modified_gmt":"2021-07-19T21:33:13","slug":"max-starkov","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/bhr\/profile\/max-starkov\/","title":{"rendered":"Max Starkov"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Max Starkov is a <\/span><span style=\"font-weight: 400;\">Hospitality &amp; Online Travel Tech Consultant<\/span><span style=\"font-weight: 400;\"> with 30 years of industry experience.\u00a0 <\/span><span style=\"font-weight: 400;\">Max was the founder, President &amp; CEO at NextGuest (NextGuest.com), a 150-employee hotel digital strategy, technology, and marketing consulting and services firm, which merged with Cendyn in Q1 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before NextGuest, Max founded and served as CEO of three Internet travel startups: Travelbreak.com 1995-1999 (direct supplier-to-consumer online travel marketplace), WhaleMedia.com 1999-2001(Winner of Microsoft&#8217;s Global RAD Award for hotel online booking systems), and NextGuest (formerly HEBS Digital) since 2001. Max received the most prestigious industry award, the HSMAI &#8220;Top 25 Most Extraordinary Minds in Sales and Marketing&#8221; and served on the HSMAI Digital Marketing Council.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He has an MS in Economics of International Tourism &amp; Hospitality from Sofia University and an MBA in E-Commerce degree andBeta Gamma Sigma Honors from Fordham University in New York.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/maxstarkov\/\"><span style=\"font-weight: 400;\">Connect on LinkedIn<\/span><\/a><\/p>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Publications<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p><a href=\"https:\/\/www.bu.edu\/bhr\/?p=7679&amp;preview=true\">The Hospitality Digital Toolbox for a New Normal<\/a>, Boston Hospitality Review \u2013 August, 2021<\/p>\n<p><\/div>\n<\/div>\n\n","protected":false},"author":18808,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/7716"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/18808"}],"version-history":[{"count":2,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/7716\/revisions"}],"predecessor-version":[{"id":7762,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/7716\/revisions\/7762"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=7716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}