{"id":11101,"date":"2024-04-16T12:06:42","date_gmt":"2024-04-16T16:06:42","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?post_type=profile&#038;p=11101"},"modified":"2024-04-16T12:06:47","modified_gmt":"2024-04-16T16:06:47","slug":"jim-joseph","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/bhr\/profile\/jim-joseph\/","title":{"rendered":"Jim Joseph\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Marketing is a spectator sport and Jim Joseph is one of the industry\u2019s most engaging, enthralling, and entertaining commentators and drivers. In his primary role as CEO, U.S. at Ketchum, Jim constantly puts his decades-long integrated marketing experience to the test.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jim\u2019s list of brand experience spans virtually every industry and is a who\u2019s who list of the most impressive brands on the planet including Johnson &amp; Johnson, Procter &amp; Gamble, Walmart, Intel, Oracle, American Express, Novartis, Microsoft, Hyatt, Ford, and McDonald\u2019s.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jim is also the award-winning author of <\/span><i><span data-contrast=\"auto\">The Experience Effect<\/span><\/i><span data-contrast=\"auto\"> series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. His newest book, <\/span><i><span data-contrast=\"auto\">The Conscious Marketer,<\/span><\/i><span data-contrast=\"auto\"> explores the need for brands to be aware of socio-political, public health, and cultural issues in their marketing. He has also written a book about his journey as a father in <\/span><i><span data-contrast=\"auto\">Out &amp; About Dad<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame \u2013 these are the accolades that Jim has amassed throughout his career. But none are more important than the daily badge he wears with the most pride: dad.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>Connect on <a href=\"https:\/\/www.linkedin.com\/in\/jim-joseph-505bab5\/\">LinkedIn<\/a><\/p>\n","protected":false},"author":22921,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/11101"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/22921"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/11101\/revisions"}],"predecessor-version":[{"id":11103,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/11101\/revisions\/11103"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=11101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}