{"id":10890,"date":"2024-03-07T14:51:05","date_gmt":"2024-03-07T19:51:05","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?post_type=profile&p=10890"},"modified":"2024-03-07T14:51:05","modified_gmt":"2024-03-07T19:51:05","slug":"michael-j-goldrich","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/bhr\/profile\/michael-j-goldrich\/","title":{"rendered":"Michael J. Goldrich"},"content":{"rendered":"

Michael J. <\/span>Goldrich<\/span>, founder and chief advisor of <\/span>Vivander<\/span> Advisors, excels in digital and AI strategies, driving transformative growth. He is the author of “Too Many Hats, Too Little Time” about <\/span>leveraging<\/span> generative AI to create your own on-demand\u202f24\/7 virtual board of advisors. His <\/span>expertise<\/span> in generative AI <\/span>establishes<\/span> him as a prominent figure in this fast-growing field. He developed a five-step process to guide companies in AI transformation. <\/span>Goldrich<\/span> further extends his influence by serving as Chief Experience Officer at The Hotels Network, an organization driven by AI and data. His <\/span>expertise<\/span> in \u201cpredictive personalization\u201d has <\/span>established<\/span> him as a sought-after consultant and a pivotal figure in shaping the future of customer engagement within the hospitality sector.<\/span><\/span>\u00a0<\/span>
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<\/span>During Michael\u2019s tenure as Head of Global Marketing at Club Quarters Hotels, he successfully <\/span>pivoted to<\/span> the post-pandemic target business segment to attract younger, local leisure travelers, boosting brand contribution. His wide-ranging experience includes transforming marketing organizations by implementing and <\/span>optimizing<\/span> e-commerce and digital capabilities for global businesses such as Starwood, Accenture, Monster Worldwide, and Wyndham.<\/span><\/span>\u00a0<\/span>
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<\/span>Michael\u2019s innovative contributions have earned him various accolades, including the Platinum Adrian Award for an exceptional social media campaign, Gold Adrian Award for an inventive website, and <\/span>\u201c<\/span>40 under 40<\/span>\u201d<\/span> from the Westchester Business Council. <\/span>In 2020, HSMAI selected him as one of the Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization.<\/span><\/span>\u00a0<\/span>
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<\/span>Holding a BA in Literature from the University of Michigan and an MA in Business Communications from Northwestern University, Michael <\/span>Goldrich<\/span> is a dedicated leader committed to delivering value to organizations <\/span>seeking<\/span> to advance their projects and elevate their <\/span>performance<\/span>.<\/span><\/span><\/span><\/p>\n

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