{"id":10887,"date":"2024-03-07T14:47:04","date_gmt":"2024-03-07T19:47:04","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?post_type=profile&#038;p=10887"},"modified":"2024-03-07T14:47:04","modified_gmt":"2024-03-07T19:47:04","slug":"marc-mazodier","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/bhr\/profile\/marc-mazodier\/","title":{"rendered":"Marc Mazodier"},"content":{"rendered":"<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\">Marc <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW116311239 BCX0\">Mazodier<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> is Professor of Marketing and Head of <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">the <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">Department at ESSEC Business School<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> in <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">Cergy<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">, France. <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">He teaches Marketing Management, Brand Management, and Marketing Research courses in\u202fthe <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">master&#8217;s in management<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">, Executive, <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">MBA<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">,<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> and Ph<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">.<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">D<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">.<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> program<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">s<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">. He also holds the ESSEC Beauty Chair sponsored by the Est\u00e9e Lauder Companies, International Flavors &amp;\u202fFragrances, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW116311239 BCX0\">Marionnaud<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">, and CY Initiative of Excellence. His academic research focuses on brand management and marketing communication efficacy. His work has been published in collective volumes and leading academic journals such as the <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\">Journal of Marketing, the Journal of Marketing Research, <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\">and <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\">the Journal of the Academy of Marketing Science. <\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\">In addition to his academic work, Marc has <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">consulted<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> companies from various sectors. <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">He is <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">an Affiliate<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> Researcher at the SAMS Institute (Sales &amp; Marketing Strategy Institute).<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> Marc has <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">delivered <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">numerous<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">marketing research seminars in Europe, Asia, and <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">the <\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">Middle East. He received his Ph<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">.<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">D<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\">.<\/span><span class=\"NormalTextRun SCXW116311239 BCX0\"> at the Aix-Marseille Graduate School of Management.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\"><\/span><\/span>Connect on <a href=\"https:\/\/www.linkedin.com\/in\/marc-mazodier-a99aa9a\/\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun Underlined SCXW116311239 BCX0\"><span class=\"NormalTextRun SCXW116311239 BCX0\" data-ccp-charstyle=\"Hyperlink\">LinkedIn<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun EmptyTextRun SCXW116311239 BCX0\"><\/span><span class=\"EOP SCXW116311239 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"author":22921,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/10887"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/22921"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/10887\/revisions"}],"predecessor-version":[{"id":10889,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/profile\/10887\/revisions\/10889"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=10887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}