{"id":4278,"date":"2018-10-31T17:58:33","date_gmt":"2018-10-31T21:58:33","guid":{"rendered":"https:\/\/www.bu.edu\/bhr\/?p=4278"},"modified":"2020-01-13T09:36:09","modified_gmt":"2020-01-13T14:36:09","slug":"my-head-in-the-clouds-computing-a-case-study-of-a-restaurant-group-embracing-off-site-technology","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/bhr\/2018\/10\/31\/my-head-in-the-clouds-computing-a-case-study-of-a-restaurant-group-embracing-off-site-technology\/","title":{"rendered":"My Head in the Clouds (computing): A Case Study of a Restaurant Group Embracing Off-Site Technology"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/computer-screen-500-pixels.jpg\" alt=\"\" width=\"595\" height=\"446\" class=\"alignnone wp-image-4123\" \/><\/p>\n<p><em><strong>By<\/strong> Tyler Titherington<\/em><\/p>\n<p>I am a restaurateur.\u00a0 I\u2019m behind schedule.\u00a0 Again.\u00a0 Not because I am disorganized or have too much to do, more so because I have a hierarchy of tasks that are addressed based on priority.\u00a0 Guest needs are my first priority, staff needs are a close second and everything else last.\u00a0 There is a tertiary hierarchy in the last basket as well.\u00a0 Some tasks with a lower priority fall through the cracks.\u00a0 Not because they are unimportant, but rather there just was not enough time.\u00a0 The truth is that I am obsessively organized.\u00a0 I love \u201cTo Do\u201d lists, calendars, flow charts and the accomplishment of tasks.\u00a0 I eat projects for breakfast, while living on the edge of chaos and complete catastrophe.\u00a0 Short staffed?\u00a0 Yawn.\u00a0 Drains flooding?\u00a0 Been there, done that.\u00a0 POS system crash during service on a weekend?\u00a0 Bring it.\u00a0 I am the duck \u2013 calm above water and feet moving nonstop below.\u00a0 However, how do I manage all the curveballs and still manage to gain time without compromising any of my other priorities?\u00a0 It is very simple \u2013 adapt and embrace technology wherever possible, specifically, cloud-based computing solutions that allow one to be in many places at one time.\u00a0 These applications simplify daily tasks for management teams and staff, which will ultimately leverage senior management down to focus on the bigger picture.\u00a0 Maybe even get a day off\u2026<\/p>\n<p>Over the last 10 years or so, the increased availability of cloud-based computing solutions (using network computers over the internet rather than property-based hard drives) has been a major paradigm shift for many industries.\u00a0 However, as with most technological advances, the restaurant industry has been very slow to adapt.\u00a0 Tight margins, resistance to change, and fear of unknown outcomes have long driven the restaurateur\u2019s decision-making process.\u00a0 However, with increased options, cheaper costs, and ease of use, that mindset is quickly becoming a thing of the past. \u00a0Restaurant operators are beginning to embrace cloud-based solutions for everything from Point of Sale and Tableside Payment to Menu Design and Scheduling.<\/p>\n<p>Our foray into cloud computing began with an unfortunate set of circumstances that the entire industry was facing.\u00a0 The year was 2010 and the impending doom of PCI Compliance was upon us.\u00a0 At best, our network infrastructure was dated and we needed to act quickly to get it into compliance.\u00a0 Like most operators, our hand was forced and we had no choice. \u00a0What is PCI Compliance?\u00a0 The answer depends on who you ask.<\/p>\n<p><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/banking-bill-breakfast-500-pixel.jpg\" alt=\"\" width=\"561\" height=\"408\" class=\"alignnone wp-image-4128\" \/><\/p>\n<p>Your guests have never heard of it and have no idea what it is.\u00a0 Most restaurant operators will tell you that PCI Compliance is an almost unachievable set of network security standards designed to protect the credit card giants, who already charge them way too much for credit card processing and continually squeeze them with a plethora of monthly fees.\u00a0 The definition of PCI Compliance is below, according to <span><a href=\"https:\/\/www.pcicomplianceguide.org\/faq\/#1\">PCI ComplianceGuide.org<\/a><\/span><\/p>\n<p>&#8220;The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment.\u00a0 The PCI Security Council Card focuses on improving payment account security throughout the transaction process. It is an independent body that was created by the major payment card brands (Visa, MasterCard, American Express, Discover and JCB.).\u201d<span>[i]<\/span><\/p>\n<p>PCI DSS is mandatory for any and all businesses that accept credit cards.\u00a0 It involves a process of assessment, remediation and reporting.\u00a0 Operators must identify network vulnerabilities, physical vulnerabilities, and operational vulnerabilities that could result in a credit card breach and fix them.\u00a0 In summary, it is a painfully tedious, extremely time consuming, and potentially expensive process.<\/p>\n<p>It is extremely important for the security of our guest\u2019s payment information, both for ensuring trust with our customers and limiting legal liabilities.\u00a0 In 2017-8, major retail stores including Home Depot, Macy\u2019s, Sears, Kmart, Best Buy and Lord &amp; Taylor made headlines across the country for data breaches possibly compromising customer\u2019s credit card personal information. The restaurant industry is also plagued with security breaches, including large chains such as Darden (Cheddar\u2019s), Panera Bread, Sonic and Arby\u2019s. The number of customers whose credit card information may be compromised totals into the millions.<span>[ii]<\/span><\/p>\n<p><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/cyber-security-cybersecurity-device-500-pixels.jpg\" alt=\"\" width=\"556\" height=\"370\" class=\"alignnone wp-image-4127\" \/><\/p>\n<p>At Grafton Group, the process of obtaining Credit card security involved working directly with our IT vendor and POS vendor to achieve PCI compliance.\u00a0 The first order of business was to get our network infrastructure in order.\u00a0 Some of the major network upgrades that we undertook were upgrading wiring, locking down patch panels, securitizing external ports, adding wireless access points (WAPs), and replacing firewalls. The WAPs and new firewalls were the heart of the upgrades and would ultimately allow us to operate unencumbered in the cloud.\u00a0 The new access points give our guests their own network and prevent them from accessing ours.\u00a0 The security firewalls prevent intrusions and also allow our IT vendor remote access so they can make changes without actually being in the restaurant.\u00a0 What used to be a scheduled visit from our IT vendor that may have taken weeks, is now a simple email and can often be addressed online in minutes.\u00a0 In a nutshell, PCI DSS forced us to upgrade our network, which ultimately allowed us to operate in the cloud.\u00a0 This unintended outcome to a painful requirement was truly a blessing in disguise and it pushed us into new territory \u2013 the cloud!\u00a0 Being in the cloud has allowed us access to exciting applications and services that would otherwise be unavailable to us.<\/p>\n<p><span><a href=\"https:\/\/www.ibm.com\/cloud\/learn\/what-is-cloud-computing\">IBM<\/a><\/span> defines cloud computing as \u201cthe delivery of on-demand computing resources \u2014 everything from applications to data centers \u2014 over the internet on a pay-for-use basis.\u201d<span>[iii]<\/span>\u00a0 For our purposes, these on demand computing resources primarily consist of \u201cSaaS\u201d or Software as a Service.\u00a0 Here are some of the areas where cloud computing can streamline our operation.<\/p>\n<h2><strong>Point of Sale<\/strong><\/h2>\n<p>POS systems are the most interesting area of cloud-based solutions for restaurant operators.\u00a0 Legacy systems such as Positouch, Micros, and Aloha are bulkier, more expensive, and much harder to program and implement.\u00a0 There are quite a few cloud-based POS options, most notably Boston-based <span><a href=\"https:\/\/pos.toasttab.com\/\">Toast<\/a><\/span>.\u00a0 Toast has done a great job streamlining and simplifying the interface for both front and back end users.\u00a0 Management can access the system remotely for screen programming, troubleshooting or reviewing sales. \u00a0It is extremely intuitive, like using a smartphone, thus needing very little training. As wireless POS solutions evolve, legacy systems will eventually be phased out.\u00a0 It is only a matter of time.<\/p>\n<h2><strong>Tableside Payment<\/strong><\/h2>\n<p>EMV (Europay, MasterCard and Visa) is another set of regulations that are coming to the restaurant industry. \u201cEMV is a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions.\u201d<span>[i<\/span><span>v]<\/span>\u00a0 Used in Europe for years, the credit card never leaves the customer and all transactions are processed tableside with a handheld device. One example of an EMV compliant, cloud-based device for tableside payments that we at Grafton Group are currently analyzing and plan on implementing is Pay My Tab.\u00a0 <span><a href=\"http:\/\/www.paymytab.com\/\">Pay My Tab<\/a><\/span> will fully integrate with our POS system and eliminates many bulky PCI DSS requirements. Many similar systems are already in use at quick service operations, where guests and staff have easily adapted to them.\u00a0 In addition to tougher security, the implementation should decrease payment time, eliminate paper receipts (emailed instead) and simplify the process for management to search for specific receipts.<\/p>\n<p><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/Restaurant-image.jpg\" alt=\"\" width=\"528\" height=\"337\" class=\"alignnone wp-image-4130\" \/><\/p>\n<h2><strong>Reservations and Floor Management<\/strong><\/h2>\n<p>There are a variety of solutions for reservations and floor management systems.\u00a0 Our firm has been using OpenTable for over 15 years, so when they rolled out their cloud-based system, <span><a href=\"https:\/\/restaurant.opentable.com\/products\/guestcenter\">GuestCenter<\/a><\/span>, we were early adopters.\u00a0 This has been one of the single best applications in terms of roll out, ease of use, and seamless integration.\u00a0 It is iPad-based and eliminates all the wiring and host stand real estate.\u00a0 It is compatible to smart phones that allows for remote access, allowing management to check flow of service, identify unique reservations, and make sure that waitlists are being managed appropriately.\u00a0 Soon to come is an interface with POS systems that automatically applies any \u201cguest notes\u201d from GuestCenter to the server\u2019s check, such as special occasions, etc. Most importantly, due to its intuitive design, our millennial hosts use the system seamlessly.<\/p>\n<h2><strong>Private Event Management<\/strong><\/h2>\n<p>Private events are the foundation of most full service restaurant operations.\u00a0 They are the difference between a good week and a great week.\u00a0 However, it can be a very confusing process with all of the moving parts.\u00a0 In order to stay organized, we use <span><a href=\"https:\/\/www.tripleseat.com\/\">TripleSeat<\/a><\/span> to manage leads, create BEOs and track our events calendar. The cloud-based event management system allows our Private Event Coordinators to respond at any given time from anywhere, giving them a leg up on the competition, giving them the opportunity to earn fees for each event.\u00a0 Since our coordinators receive an administrative fee for each event, they enjoy responding when available off-site; good communication is key for making sure work-life balance is maintained.<\/p>\n<h2><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/russellhousecambridge-636x619.jpg\" alt=\"\" width=\"636\" height=\"619\" class=\"alignnone size-medium wp-image-4226\" srcset=\"https:\/\/www.bu.edu\/bhr\/files\/2018\/10\/russellhousecambridge-636x619.jpg 636w, https:\/\/www.bu.edu\/bhr\/files\/2018\/10\/russellhousecambridge.jpg 688w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h2>\n<h6>Bar at the Russell House Tavern in Cambridge, MA. Photo: graftongrouphospitality.com<\/h6>\n<h2><strong>Inventory<\/strong><\/h2>\n<p>An area which the cloud has really saved our restaurants time is with food &amp; beverage inventories.\u00a0 No more paper and no more transposing paper to spreadsheet.\u00a0 Inventories can be uploaded in real time using a tablet, laptop or even a smart phone. <span><a href=\"https:\/\/www.bevspot.com\/\">BevSpot<\/a><\/span> is used for both our food and beverage inventories.\u00a0 We have also given access to our accounting firm, in order to reduce bulky invoice scans and uploads.\u00a0 All information can be entered into the cloud and accessed by all of our approved users.\u00a0 It also allows for multiple people to take inventory simultaneously.\u00a0 One person can be on the bar, another in the walk in fridge, and another in the liquor room, all at the same time.\u00a0 In addition to being a major time saver, it has helped Grafton Group to reduce sitting inventory by a significant amount across all properties.<\/p>\n<h2><strong>Scheduling<\/strong><\/h2>\n<p>Staff scheduling is a weekly administrative headache for managers, but there are cloud-based scheduling applications that lessen the pain. We have found <span><a href=\"https:\/\/www.hotschedules.com\/\">HotSchedules<\/a><\/span> to fit our needs as it interfaces with our POS system and allows our firm to do some creative reporting in regards to budgeting and forecasting, as well as taking employees requests and requirements into consideration.<\/p>\n<h2><strong>Email and File Sharing<\/strong><\/h2>\n<p>Grafton Group has come a long way from sharing access to a desktop version of Outlook and toggling between accounts.\u00a0 We were able to eliminate our main server entirely and now we use <span><a href=\"https:\/\/www.office.com\/\">Office 365<\/a><\/span> for our email and file sharing needs.\u00a0 Not only is this highly securitized, it has redundancy so our information is always backed up.\u00a0 We access both our email and files from anywhere in the world.\u00a0 This has greatly improved productivity and allowed our management teams to communicate in real time.<\/p>\n<h2><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/graftonstreetcambridge-636x619.jpg\" alt=\"\" width=\"636\" height=\"619\" class=\"alignnone size-medium wp-image-4227\" srcset=\"https:\/\/www.bu.edu\/bhr\/files\/2018\/10\/graftonstreetcambridge-636x619.jpg 636w, https:\/\/www.bu.edu\/bhr\/files\/2018\/10\/graftonstreetcambridge.jpg 688w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h2>\n<h6>Grafton Street in Cambridge, MA. Photo: graftongrouphospitality.com<\/h6>\n<h2><strong>Computer Hardware<\/strong><\/h2>\n<p>Our office hardware now consists of much less expensive \u201cNetwork Computers\u201d, which do not require expanded memory for giant programs, CD drives for downloading drivers, or expansion slots for extraneous drives.\u00a0 We can purchase more computers at a reduced cost and our managers no longer have to share computer access in the office.<\/p>\n<h2><strong>Menu Design<\/strong><\/h2>\n<p>For our menu design need, we have found <span><a href=\"https:\/\/www.adobe.com\/products\/indesign.html\">InDesign<\/a><\/span> to be the most efficient program, which is part of the <span><a href=\"https:\/\/www.adobe.com\/creativecloud.html\">Adobe Creative Cloud<\/a><\/span>.\u00a0 This program can now be selected a la carte from Adobe\u2019s menu of programs and paid for on a month to month basis for under $20.\u00a0 This is much more palatable than paying $600 for the entire Adobe suite.<\/p>\n<p>These are just a handful examples of how cloud computing has impacted our operations and ultimately saved time for our management team and staff.\u00a0 Ten seconds here, 5 minutes there, an hour tomorrow &#8211; it adds up to impactful chunks of time that can be better spent elsewhere.\u00a0 We have only scratched the surface as an industry &#8211; we will see more and more options for cloud-based solutions to real world restaurant problems. Although the solutions highlighted above create efficiency and save time, they do not serve guests and they don\u2019t understand the art of hospitality.\u00a0 It is imperative that as restaurateurs we continue to create a positive environment, embrace innovation, and engage and train our employees in the art and skill of hospitality.<\/p>\n<p>There are some things you will never have time for in the restaurant industry, regardless of cloud-based advancements.\u00a0 \u201cLunch\u201d, for example, I have heard is a meal that takes place in the middle of the day.\u00a0 For me, \u201clunch\u201d is the sandwich that I eat in 30 seconds somewhere between 2pm and 6pm standing over a trash can in the back of the kitchen.\u00a0 There is no technology for that\u2026<\/p>\n<hr \/>\n<p><a href=\"\/bhr\/files\/2018\/11\/My-Head-in-the-Clouds-Computing-A-Case-Study-of-a-Restaurant-Group-Embracing-Off-Site-Technology-1.pdf\" target=\"_blank\" rel=\"noopener\">PDF Version Available Here<\/a><\/p>\n<hr \/>\n<h6>References<\/h6>\n<h6><span>[i]<\/span> &#8220;PCI Compliance Guide FAQ.&#8221; PCIComplianceGuide.Org. September, 2018. https:\/\/www.pcicomplianceguide.org\/faq\/#1.<\/h6>\n<h6><span>[ii]<\/span> Green, D.\u00a0and Hanbury, M. (Aug. 22, 2018). \u201cIf you shopped at these 16 stores in the last year, your data\u00a0might have been stolen.\u201d https:\/\/www.businessinsider.com\/data-breaches-2018-4<\/h6>\n<h6><span>[iii]<\/span> &#8220;What Is Cloud Computing?&#8221; IBM.com. September, 2018. https:\/\/www.ibm.com\/cloud\/learn\/what-is-cloud-computing.<\/h6>\n<h6><span>[iv]<\/span> Kossman, Sienna. &#8221; 8 FAQs about EMV credit cards.&#8221; CreditCards.com. August 29, 2017. https:\/\/www.creditcards.com\/credit-card-news\/emv-faq-chip-cards-answers-1264.php.<\/h6>\n<hr \/>\n<h6><img loading=\"lazy\" src=\"\/bhr\/files\/2018\/10\/Tyler-Headshot-cropped-117-pixels-headshot.jpg\" alt=\"\" width=\"117\" height=\"138\" class=\"size-full wp-image-4117 alignleft\" \/>Tyler\u00a0<span>was born and raised in Portland, Maine and has lived in the Boston area since attending Boston University.\u00a0\u00a0After graduating from the Boston University School of Hospitality Administration, Mr. Titherington operated a handful of bars and restaurants in Boston.\u00a0 He has been with\u00a0Grafton Group since October 2007.\u00a0<\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>By Tyler Titherington I am a restaurateur.\u00a0 I\u2019m behind schedule.\u00a0 Again.\u00a0 Not because I am disorganized or have too much to do, more so because I have a hierarchy of tasks that are addressed based on priority.\u00a0 Guest needs are my first priority, staff needs are a close second and everything else last.\u00a0 There is [&hellip;]<\/p>\n","protected":false},"author":15187,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[215,371,205,211,216,220],"tags":[392],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts\/4278"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/15187"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/comments?post=4278"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts\/4278\/revisions"}],"predecessor-version":[{"id":4315,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts\/4278\/revisions\/4315"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=4278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/categories?post=4278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/tags?post=4278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}