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By Jonathan Katz<\/a>, Lecturer in Branding and Marketing, Boston University School of Hospitality Administration<\/span><\/span>\u00a0<\/span><\/p>\n What does hospitality mean to you? In fact, what does the hospitality industry mean to you? Are your answers based on perceptions grounded in the past? Are they formed on the foundation of your day-to-day responsibilities? Or are they fueled by what could be? Think of the possibilities when we have the chance to redefine hospitality. In many ways, that\u2019s what this special edition of Boston Hospitality Review<\/em> is about. <\/span>\u00a0<\/span><\/p>\n Redefining doesn\u2019t mean abandoning the foundational elements of hospitality. It means reimagining all that we can do when we boldly build upon them.\u00a0<\/span>\u00a0<\/span><\/p>\n Danny Meyer, co-founder of Union Square Hospitality Group has said, \u201cThe most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.\u201d<\/span> Even though not always present, customer service is table stakes. Today, it\u2019s the addition of true hospitality that can enable a business to connect with its customers in a way that matters. And this, of course, comes down to people. It\u2019s people who want to feel recognized and cared for, and it\u2019s people who can be empowered to make an experience guests will never forget possible. The human element of hospitality holds the potential to make or break relationships that can determine the success of your business. Positive experiences build relationships. Positive experiences earn trust. And positive experiences can foster loyalty.\u00a0<\/span>\u00a0<\/span><\/p>\n In this edition of Boston Hospitality Review<\/em>, six industry leaders share their definition of hospitality and why it\u2019s essential in all that they do.<\/span>\u00a0<\/span><\/p>\n After reading their contributions, ask yourself again. What does hospitality mean to you? What does the hospitality industry mean to you? The collective thinking within this BHR edition can serve as a springboard to advancing hospitality. What role will you play in redefining hospitality and how will it ultimately support experience innovation?<\/span>\u00a0<\/span><\/p>\n Jonathan Katz<\/a> Meyer, D. (2018, January 22). The most important thing you can do is make the distinction between customer service and guest hospitality. you need both things to thrive, but they are<\/i>. AllGreatQuotes. https:\/\/www.allgreatquotes.com\/quote-91219\/<\/a><\/p>\n <\/div>\n<\/div>\n<\/p>\n By Jonathan Katz, Lecturer in Branding and Marketing, Boston University School of Hospitality Administration\u00a0 What does hospitality mean to you? In fact, what does the hospitality industry mean to you? Are your answers based on perceptions grounded in the past? Are they formed on the foundation of your day-to-day responsibilities? Or are they fueled by […]<\/p>\n","protected":false},"author":22921,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[815,1011,1],"tags":[856,897,896,556],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts\/10548"}],"collection":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/users\/22921"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/comments?post=10548"}],"version-history":[{"count":16,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts\/10548\/revisions"}],"predecessor-version":[{"id":10621,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/posts\/10548\/revisions\/10621"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/media?parent=10548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/categories?post=10548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/bhr\/wp-json\/wp\/v2\/tags?post=10548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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![\"Jonathan](\"\/bhr\/files\/2021\/08\/Jonathan-Katz-1-600x600-1.jpeg\")
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\n<\/span>Lecturer<\/span> in Branding and Marketing<\/span>, Boston University School of Hospitality Administration<\/span><\/span>\u00a0<\/span><\/span><\/p>\n
\nReferences<\/h3>
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