Latest COVID-19 Information

Category: Sharing Economy

Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management

By Makarand Mody and Monica Gomez For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Over the years, as Airbnb become more successful and grown to being larger than the companies in the hotel […]

The hotel industry’s Achilles Heel? Quantifying the negative impacts of Airbnb on Boston’s hotel performance

By Tarik Dogru, PhD, Makarand Mody, PhD, Courtney Suess, PhD Airbnb is the largest firm in the sharing economy marketplace, with about 3 million listings, including entire homes, shared rooms, and private rooms—more than the world’s largest three hotel chains combined (IHG, Marriott, Hilton, 2.58 M listings). It has hosted about 50 million guests in […]

Comparing apples and oranges? Examining the impacts of Airbnb on hotel performance in Boston

By Tarik Dogru, Makarand Mody, and Courtney Suess If you are in the hotel industry, chances are that Airbnb has come up in conversation at some point or another. The sharing economy phenomenon and the economic, social, and technological changes fueling its growth have challenged the hotel industry to rethink its experiential value proposition to […]