Letter from the Dean – August 2021 Digital Marketing Issue

Welcome to Boston Hospitality Review: Digital Marketing Edition (Part I of II)

One of the luxuries of staying in a hotel, beyond the fresh linens, array of carefully selected bath products, and chocolate treats left on the pillow, is access to a particular benefit that is not exactly decadent but fleeting and frequently unattainable in our everyday lives. It’s not sleeping late, eating breakfast in bed, or a similar indulgence. You may not even realize that last time you had it.  

Want to know what this simple pleasure is that hotels offer, at least for now? The “do not disturb” sign on the room door. No complicated privacy settings. Not subject to interpretation, it’s a clear demarcation between your private and public space.  

In our digital environment, the perks of connectivity come with a cost. The price is our privacy. Many of us easily accept these terms to reveal one promise of delight after another. The “tabs” keep mounting when left to our devices. On the flip side, we enjoy being recognized and having our likes and dislikes attended to. Naturally, hospitality is built on anticipating and responding to the guests’ wants, needs, and desires, but what are the thresholds, boundaries, and potential opportunities? 

On these relevant questions, we are dedicating two issues – both August and September. These editions are edited by Leora Lanz, Assistant Dean of Academic Affairs, Faculty Chair of the MMH program, and Associate Professor of Practice, who teaches our Digital Marketing and Advanced Strategic Marketing course at the graduate and undergraduate levels, respectively. I also would like to highlight the caliber of experts from the field who have contributed to these special editions of BHR, some of whom are either current or recent SHA graduate and undergraduate students. As academics and practitioners, all deeply knowledgeable about digital marketing, they understand the nuances and share their insights and foresight as this sector continues to expand.  

Enjoy the remainder of summer until we “knock” on your door with our next edition, Part II of this dive into Digital Marketing. 

Sincerely, 

Arun Upneja, Ph.D. 

Dean of Boston University School of Hospitality Administration 

 

14 comments

  1. You don’t need a real radio any longer if you like to listen to the radio. You may now access all of your preferred stations because to an Internet or WiFi connection. On the internet site https://radiofmluisteren.nl/ you’ll see a list of every imaginable station. So, if you want to hear a certain station but there aren’t many less entertaining songs on it

  2. There are many reasons why people seek assignment help via websites versus seeking help from other classmates or teachers. Some of the most common reasons include ghostwriting fiction lack of time, inability to understand the subject matter, embarrassing questions, concern about being caught cheating, etc.

  3. very interesting and organized content, keep it continue to writing like this content and check Desert Safari Dubai

  4. What we do know is that aging is not linear, nor is it the same for everyone. Knowing the causes of said aging, and controlling them to the point of reversing them is the first step to, if not living longer, making it disease-free. Longevity activator

  5. Hello to everybody! This review is for Biorestore Complete serum, a skin-care product designed to improve skin moisture by enhancing its innate capacity. Biorestore

  6. Are you trying to pass Salesforce exam PDI Certification dumps with your own hands? Then you’re in the right place. Here you’ll find all the necessary preparation materials for passing PDI on your first attempt. Whether you are just a student looking for some practice exams or an actual Platform Developer I (SP23) certification holder looking for some exam simulation questions, this PDI certification material will help you get all the confidence needed to succeed in exam.
    Salesforce PDI real dumps

  7. This essay is excellent and really helpful. I’ve been silently practicing this, and I’m becoming better at it! Enjoy yourself, work harder, and develop your impressiveness slope

  8. Experience the allure of the New west women’s perfume from Hemani Fragrance. Our captivating blend evokes the spirit of adventure and freedom, embodying the essence of the modern woman. Discover the scent of limitless possibilities with Hemani Fragrance

  9. Preparation for the exam involves studying relevant Juniper Networks documentation, attending training courses, and practicing with sample questions and lab exercises to ensure readiness for the exam. Passing the
    JN0-664 questions answers validates a candidate’s proficiency in service provider routing and switching technologies and can enhance their career opportunities in the networking industry.

Post Your Comment