{"id":21579,"date":"2024-05-23T16:01:23","date_gmt":"2024-05-23T20:01:23","guid":{"rendered":"http:\/\/www.bu.edu\/artsadmin\/?page_id=21579"},"modified":"2026-08-05T11:22:23","modified_gmt":"2026-08-05T15:22:23","slug":"arts-marketing-graduate-certificate","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/artsadmin\/programs\/arts-marketing-graduate-certificate\/","title":{"rendered":"Arts Marketing Graduate and Advanced Graduate Certificates"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.bu.edu\/met\/admissions\/apply-now-graduate\/\" class=\"button\" target=\"_blank\" rel=\"noopener noreferrer\">Apply Now<\/a>&nbsp;<a href=\"https:\/\/met.bu.edu\/inquiryaa\" class=\"button\" target=\"_blank\" rel=\"noopener noreferrer\">Request Information<\/a><\/p>\n<p>The hands-on, professional graduate certificate program in Arts Marketing is offered by the Arts &amp; Cultural Management program in collaboration with the Department of Administrative Sciences at Boston University\u2019s Metropolitan College (MET). There are two formats available to choose from:<\/p>\n<ul>\n<li>The four-course Graduate Certificate in Arts Marketing (16 units)<\/li>\n<li>The five-course Advanced Graduate Certificate in Arts Marketing (20 units), which includes the \u201cArts and Cultural Management Practicum.\u201d<\/li>\n<\/ul>\n<p>The unique Arts Marketing graduate certificate program will equip you with a sophisticated skillset of the latest arts marketing, promotion, and advertising approaches required to enter a career as an arts marketing manager within an arts organization. This preparation includes advanced training in marketing techniques, data analytics, social media marketing, strategic decision-making, and marketing segmentation.<\/p>\n<p>Students in the program take two Arts &amp; Cultural Management courses and select two electives drawn from BU MET\u2019s graduate program in Global Marketing Management.<\/p>\n<p>Select courses from the Arts Marketing certificate can be applied to the graduate\u00a0<a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-arts-cultural-management\/\">degree program in Arts &amp; Cultural Management<\/a>. Certificate students have access to all the resources of the department and Boston University, including the extensive network of visual and performing arts organizations that have employed our graduates, as well as internship and job placement services.<\/p>\n<h2>Course Requirements<\/h2>\n<p>The certificate consists of four graduate courses for a total of 16 units. Students take two required core courses and choose two additional courses, as listed below.<br \/>\n<strong>Courses<\/strong><br \/>\n(Four courses\/16 units)<\/p>\n<ul>\n<li><div class=\"course-feed\"><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAR540\" target=\"_blank\" rel=\"noopener noreferrer\">MET AR 540\u00a0Fundamentals of Arts Marketing<\/a><\/div><\/li>\n<li><div class=\"course-feed\"><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAR745\" target=\"_blank\" rel=\"noopener noreferrer\">MET AR 745\u00a0Data Analytics for Arts Marketing<\/a><\/div><\/li>\n<\/ul>\n<p><strong>Select Two Additional Courses:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAD523\" target=\"_blank\" rel=\"noopener noreferrer\">MET AD 523 Ecommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAD601\" target=\"_blank\" rel=\"noopener noreferrer\">MET AD 601 Digital Platforms and Quantitative Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAD737\" target=\"_blank\" rel=\"noopener noreferrer\">MET AD 737 Innovative Marketing Techniques<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAD856\" target=\"_blank\" rel=\"noopener noreferrer\">MET AD 856 Market and Economic Research and Analysis<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAR680\" target=\"_blank\" rel=\"noopener noreferrer\">MET AR 680 Marketing for Commercial Theater and the Performing Arts<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METCM707\" target=\"_blank\" rel=\"noopener noreferrer\">MET CM 707 Writing for Media Professionals<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METCM716\" target=\"_blank\" rel=\"noopener noreferrer\">MET CM 716 Digital Communication<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METCM719\" target=\"_blank\" rel=\"noopener noreferrer\">MET CM 719 Interactive Marketing Communications<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METCM726\" target=\"_blank\" rel=\"noopener noreferrer\">MET CM 726 Strategic Brand Solutions<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METCM739\" target=\"_blank\" rel=\"noopener noreferrer\">MET CM 739 Principles of Search Engine Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METCM744\" target=\"_blank\" rel=\"noopener noreferrer\">MET CM 744 Design and New Media<\/a><\/li>\n<\/ul>\n<p><strong>Advanced Certificate:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/arts-marketing-graduate-certificate\/#course-METAR795\" target=\"_blank\" rel=\"noopener noreferrer\">MET AR 795 Design and New Media<\/a><\/li>\n<\/ul>\n<h2>Transfer of Credits to Degree Program<\/h2>\n<p>Upon completion, interested students may apply for admission to the\u00a0<a href=\"https:\/\/www.bu.edu\/artsadmin\/academic-programs\/arts-administration-degree\/\">Master of Science in Arts and Cultural Management<\/a>. If accepted, select credits earned toward the graduate certificate will be applied to the degree program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hands-on, professional graduate certificate program in Arts Marketing is offered by the Arts &amp; Cultural Management program in collaboration with the Department of Administrative Sciences at Boston University\u2019s Metropolitan College (MET). There are two formats available to choose from: The four-course Graduate Certificate in Arts Marketing (16 units) The five-course Advanced Graduate Certificate in [&hellip;]<\/p>\n","protected":false},"author":21457,"featured_media":0,"parent":113,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/pages\/21579"}],"collection":[{"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/users\/21457"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/comments?post=21579"}],"version-history":[{"count":22,"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/pages\/21579\/revisions"}],"predecessor-version":[{"id":23768,"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/pages\/21579\/revisions\/23768"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/pages\/113"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/artsadmin\/wp-json\/wp\/v2\/media?parent=21579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}