Making Binge-Worthy Programs: How Research and Analytics Are Shaping Today’s Content

3:30 pm on Wednesday, June 3, 2020
4:30 pm on Wednesday, June 3, 2020

“Game of Thrones,” “Veep,” “Deadwood,” “Watchmen,” and more: Behind the gripping programming we enjoy so much today is strategic planning informed by research and analytics that help predict what will please us most. As Senior Vice President at HBO, Stephen Boulton-Wallace oversaw strategy, research, and analytics in support of HBO’s global businesses, covering programming, scheduling, distribution, and marketing development. Join COM Dean Mariette DiChristina for a conversation about how content creators are thinking about the shows of tomorrow.