A “resignation industry” is developing in tandem with—and overlapping with—the growth of the digital interactive media system. The resignation industry carries out pervasive and purposeful corporate undertakings to encourage people to give up thinking they can change data collection by businesses. These activities have the potential of corroding political and cultural democracy. We need a sociology of digital resignation to understand the industry. Research in this area is best carried out with a new understanding of the meaning and nature of “media research.”