The Power of Message Networks: A big-data analysis of media effects in Twittersphere during the 2012 U.S. presidential election

4:00 pm on Thursday, February 5, 2015
5:00 pm on Thursday, February 5, 2015
COM 209
Do traditional news media still lead public opinion in this digital age? Scholars have questioned the applicability of media effects models such as agenda setting in this complex, fragmented media landscape. Dr. Lei Guo, Assistant Professor of the Division of Emerging Media Studies, will present an ambitious study in that it not only asks whether media (e.g., newspaper and television) set the public agenda, but also explores whether they can do so in ways more complicated through constructing message networks. Big data analytics and network analysis were used to examine the large dataset collected on Twitter during the 2012 U.S. presidential election. Guo's presentation will be part of the Communication Research Colloquium Series, which consists of monthly research presentations that highlight current and original research of faculty in the College of Communication. The Communication Research Colloquium Series at Boston University was established in October 2009.