• Toria Rainey

    Toria Rainey is a writer and editor in the Questrom School of Business marketing and communications department; she can be reached at rainey@bu.edu. Profile

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There are 2 comments on For Companies, Talking Politics or Opining on Social Issues Can Be Like Stepping on a Landmine

  1. Yet Goya products are sold out everywhere. This along with many other examples is proof that twitter and other social media don’t reflect real life.

    When companies take stands against everyday folks who are responsible for most consumer spending, they win social media points and lose on the bottom line.

    See Gillette’s $8 billion write down and Starbucks noise dive in sales when their CEO went political in 2016.

    1. I couldn’t agree more. I would like to distinguish between privately and publicly owned companies.
      If a publicly traded company or (their CEO) jumps on opportunities to show how WOKE they are, they are playing with stockholders/investors money.

      The owner of a privately owned company such as GOYA has a right to express his personal views. It is his risk. There is no need to call to “cancel” the company. If you do not like their products or their political views do not buy from them, just as many did with previously mentioned Gillette and Starbucks.

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