{"id":12870,"date":"2021-10-22T14:41:04","date_gmt":"2021-10-22T18:41:04","guid":{"rendered":"https:\/\/www.bu.edu\/alumni\/?p=12870"},"modified":"2024-03-26T10:33:27","modified_gmt":"2024-03-26T14:33:27","slug":"on-demand-make-it-dont-fake","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/alumni\/2021\/10\/22\/on-demand-make-it-dont-fake\/","title":{"rendered":"Make It, Don\u2019t Fake It: An Interview with Author Sabrina Horn (COM\u201985)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AsC-xh1xP7s\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em><strong>&#8220;&#8216;Fake it till you make it&#8217; just doesn\u2019t work\u2014at least not long enough to build a sustainable business,\u201d<\/strong><\/em> says award-winning CEO, communications expert, author, and BU alumna Sabrina Horn (COM\u201985).<\/p>\n<p>When grad student Olivia Ogden (COM\u201921) was mapping out her future in the PR industry, she reached out to Sabrina (on BU Connects!) and uncovered a wealth of knowledge that Sabrina now also shares in her aptly titled new book Make It, Don\u2019t Fake It: Leading with Authenticity for Real Business Success.<\/p>\n<p>In this webinar, Sabrina and Olivia discuss how to attain and maintain business integrity and authenticity as the core of leadership.<\/p>\n<h3>Speakers<\/h3>\n<p><strong>Sabrina Horn (COM\u201985)<\/strong><br \/>\n<i>CEO, communications expert, advisor and most recently, bestselling author<\/i><\/p>\n<p><strong>Olivia Anne Ogden, (COM&#8217;21)<\/strong><br \/>\n<i>Graduate student<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Career expert talks about how to attain and maintain business integrity and authenticity as the core of leadership.<\/p>\n","protected":false},"author":15095,"featured_media":12883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,32,5,390],"tags":[706,84,531,95,286,151,545,1030,664],"featured_img":"\/alumni\/files\/2021\/10\/make-it-dont-fake-it-sabrina-horn-2-800x600.png","agg_excerpt":"Career expert talks about how to attain and maintain business integrity and authenticity as the core of leadership.","agg_title":"An Interview with Author Sabrina Horn (COM\u201985)","media_icon":"webinar-icon","_links":{"self":[{"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/posts\/12870"}],"collection":[{"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/users\/15095"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":10,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":14934,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/posts\/12870\/revisions\/14934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/media\/12883"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/alumni\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}