{"id":13850,"date":"2022-03-30T13:54:18","date_gmt":"2022-03-30T17:54:18","guid":{"rendered":"https:\/\/www.bu.edu\/alumni\/?page_id=13850"},"modified":"2026-03-11T09:19:31","modified_gmt":"2026-03-11T13:19:31","slug":"social","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/alumni\/digital-marketing-request\/social\/","title":{"rendered":"Social media request"},"content":{"rendered":"<h4>Our services<\/h4>\n<p><em>Please allow at least 10 business days for us to process your social media request. You\u2019ll receive a preview of your post and\/or ad no later than 2 days before its scheduled publication. Note: Paid and organic social media promotions are managed by different members of the EngCom team. If you request both, you may receive previews, questions, or approvals from each team member separately.<\/em><\/p>\n<ul>\n<li><strong>Paid event promotion:<\/strong> Expand your reach beyond BUAA\u2019s existing followers through paid social media ads. Ads allow us to target audiences by location, demographics, and interests to help increase event awareness and registrations. Note: Events listed on the <a href=\"https:\/\/trusted.bu.edu\/s\/1759\/2-bu\/19\/interior.aspx?sid=1759&amp;gid=2&amp;pgid=1050\">alumni events calendar<\/a> are automatically included in BUAA\u2019s organic social media marketing calendar. Organic promotion typically includes around four social media mentions across Facebook, Twitter, BlueSky, and may also include a mention in our monthly \u201cUpcoming Events\u201d Instagram Story.<\/li>\n<li><strong>Organic blog post or article promotion:<\/strong> Promote a blog post or article from BU publications (e.g., <em>Bostonia<\/em>, <em>The Brink<\/em>, <em>BU Today<\/em>, <em>Terrier Dispatch<\/em>, or a school\/college publication) through BUAA\u2019s organic social media channels. Articles from school or college publications must have a clear connection to alumni or Advancement.<\/li>\n<li><strong>Paid blog or article promotion:<\/strong> Expand the reach of a blog post or article from BU publications through paid social media ads. Content from school or college publications must have a clear connection to alumni or Advancement.<\/li>\n<li><strong>Event Flickr album upload:<\/strong> Upload photos from your event to the official <a href=\"https:\/\/www.flickr.com\/photos\/bualumni\/albums\">BUAA Flickr<\/a> account. Flickr albums provide a shareable link for attendees and serve as a central place to store photos for future marketing and communications.<\/li>\n<li><strong>Misc. promotion:<\/strong> Use this option if your request does not fall into the categories above. Please describe what you would like to promote and the intended audience.<\/li>\n<\/ul>\n<p><em>View our shared online editorial calendar via (alumnisocial@bu.edu {ALU, Alumni}).<\/em><\/p>\n<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_53' style='display:none'><div id='gf_53' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data'  id='gform_53'  action='\/alumni\/wp-json\/wp\/v2\/pages\/13850#gf_53' data-formid='53' >\n        <div id='gf_progressbar_wrapper_53' class='gf_progressbar_wrapper'>\n        \t<h3 class=\"gf_progressbar_title\">Step <span class='gf_step_current_page'>1<\/span> of <span class='gf_step_page_count'>2<\/span>\n        \t<\/h3>\n            <div class='gf_progressbar gf_progressbar_blue' aria-hidden='true'>\n                <div class='gf_progressbar_percentage percentbar_blue percentbar_50' style='width:50%;'><span>50%<\/span><\/div>\n            <\/div><\/div>\n                        <div class='gform-body gform_body'><div id='gform_page_53_1' class='gform_page ' data-js='page-field-id-220' >\n                                    <div class='gform_page_fields'><ul id='gform_fields_53' class='gform_fields left_label form_sublabel_below description_below'><li id=\"field_53_164\"  class=\"gfield gfield--type-section gsection field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_164\"><h2 class=\"gsection_title\">General Information<\/h2><\/li><li id=\"field_53_1\"  class=\"gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_1\"><label class='gfield_label gform-field-label gfield_label_before_complex'  >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_53_1'>\n                            \n                            <span id='input_53_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_53_1_3' value=''   aria-required='true'     \/>\n                                                    <label for='input_53_1_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_53_1_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.6' id='input_53_1_6' value=''   aria-required='true'     \/>\n                                                    <label for='input_53_1_6' class='gform-field-label gform-field-label--type-sub '>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_53_3\"  class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_3\"><label class='gfield_label gform-field-label' for='input_53_3' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_53_3' type='text' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_53_137\"  class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_137\"><label class='gfield_label gform-field-label'  >Who is the point person for this project?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_53_137'>\n\t\t\t<li class='gchoice gchoice_53_137_0'>\n\t\t\t\t<input name='input_137' type='radio' value='Me'  id='choice_53_137_0'    \/>\n\t\t\t\t<label for='choice_53_137_0' id='label_53_137_0' class='gform-field-label gform-field-label--type-inline'>Me<\/label>\n\t\t\t<\/li>\n\t\t\t<li class='gchoice gchoice_53_137_1'>\n\t\t\t\t<input name='input_137' type='radio' value='I\u2019m submitting on behalf of someone else'  id='choice_53_137_1'    \/>\n\t\t\t\t<label for='choice_53_137_1' id='label_53_137_1' class='gform-field-label gform-field-label--type-inline'>I\u2019m submitting on behalf of someone else<\/label>\n\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_53_127\"  class=\"gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_127\"><label class='gfield_label gform-field-label gfield_label_before_complex'  >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_53_127'>\n                            \n                            <span id='input_53_127_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_127.3' id='input_53_127_3' value=''   aria-required='true'     \/>\n                                                    <label for='input_53_127_3' class='gform-field-label gform-field-label--type-sub '>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_53_127_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_127.6' id='input_53_127_6' value=''   aria-required='true'     \/>\n                                                    <label for='input_53_127_6' class='gform-field-label gform-field-label--type-sub '>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_53_128\"  class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_128\"><label class='gfield_label gform-field-label' for='input_53_128' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_128' id='input_53_128' type='text' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_53_126\"  class=\"gfield gfield--type-section gsection field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_126\"><h2 class=\"gsection_title\"><\/h2><div class='gsection_description' id='gfield_description_53_126'><strong> The point person will act as the approver\/client partner for this project.<\/strong> \n<br>\n<\/br>\nThe team will send updates only to this person, who will then forward to all necessary reviewers, collect their edits, and send all edits in a single email back. <\/div><\/li><\/ul>\n                    <\/div>\n                    <div class='gform_page_footer left_label'>\n                         <input type='button' id='gform_next_button_53_155' class='gform_next_button gform-theme-button button' value='Next'  onclick='jQuery(\"#gform_target_page_number_53\").val(\"2\");  jQuery(\"#gform_53\").trigger(\"submit\",[true]); ' onkeypress='if( event.keyCode == 13 ){ jQuery(\"#gform_target_page_number_53\").val(\"2\");  jQuery(\"#gform_53\").trigger(\"submit\",[true]); } ' \/> \n                    <\/div>\n                <\/div>\n                <div id='gform_page_53_2' class='gform_page' data-js='page-field-id-155' style='display:none;'>\n                    <div class='gform_page_fields'>\n                        <ul id='gform_fields_53_2' class='gform_fields left_label form_sublabel_below description_below'><li id=\"field_53_5\"  class=\"gfield gfield--type-section gsection field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_5\"><h2 class=\"gsection_title\">Details<\/h2><\/li><li id=\"field_53_206\"  class=\"gfield gfield--type-radio gfield--type-choice gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_206\"><label class='gfield_label gform-field-label'  >What type of service are you looking for?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_53_206'>\n\t\t\t<li class='gchoice gchoice_53_206_0'>\n\t\t\t\t<input name='input_206' type='radio' value='Paid event promotion'  id='choice_53_206_0'    \/>\n\t\t\t\t<label for='choice_53_206_0' id='label_53_206_0' class='gform-field-label gform-field-label--type-inline'>Paid event promotion<\/label>\n\t\t\t<\/li>\n\t\t\t<li class='gchoice gchoice_53_206_1'>\n\t\t\t\t<input name='input_206' type='radio' value='Blog post or article promotion'  id='choice_53_206_1'    \/>\n\t\t\t\t<label for='choice_53_206_1' id='label_53_206_1' class='gform-field-label gform-field-label--type-inline'>Blog post or article promotion<\/label>\n\t\t\t<\/li>\n\t\t\t<li class='gchoice gchoice_53_206_2'>\n\t\t\t\t<input name='input_206' type='radio' value='Flickr album upload'  id='choice_53_206_2'    \/>\n\t\t\t\t<label for='choice_53_206_2' id='label_53_206_2' class='gform-field-label gform-field-label--type-inline'>Flickr album upload<\/label>\n\t\t\t<\/li>\n\t\t\t<li class='gchoice gchoice_53_206_3'>\n\t\t\t\t<input name='input_206' type='radio' value='Other'  id='choice_53_206_3'    \/>\n\t\t\t\t<label for='choice_53_206_3' id='label_53_206_3' class='gform-field-label gform-field-label--type-inline'>Other<\/label>\n\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_53_214\"  class=\"gfield gfield--type-checkbox gfield--type-choice field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_214\"><label class='gfield_label gform-field-label gfield_label_before_complex'  >Blog post or article promotion<\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_53_214'><li class='gchoice gchoice_53_214_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_214.1' type='checkbox'  value='Organic posts'  id='choice_53_214_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_53_214_1' id='label_53_214_1' class='gform-field-label gform-field-label--type-inline'>Organic posts<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice gchoice_53_214_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_214.2' type='checkbox'  value='Paid ads'  id='choice_53_214_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_53_214_2' id='label_53_214_2' class='gform-field-label gform-field-label--type-inline'>Paid ads<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_53_220\"  class=\"gfield gfield--type-checkbox gfield--type-choice gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_220\"><label class='gfield_label gform-field-label gfield_label_before_complex'  >Will this be an ad or an organic post (or both)?<\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_53_220'><li class='gchoice gchoice_53_220_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_220.1' type='checkbox'  value='Organic posts'  id='choice_53_220_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_53_220_1' id='label_53_220_1' class='gform-field-label gform-field-label--type-inline'>Organic posts<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice gchoice_53_220_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_220.2' type='checkbox'  value='Paid ads'  id='choice_53_220_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_53_220_2' id='label_53_220_2' class='gform-field-label gform-field-label--type-inline'>Paid ads<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_53_6\"  class=\"gfield gfield--type-date gfield--input-type-datepicker gfield--datepicker-no-icon gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_6\"><label class='gfield_label gform-field-label' for='input_53_6' >Need it by:<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_date'>\n                            <input name='input_6' id='input_53_6' type='text' value='' class='datepicker gform-datepicker mdy datepicker_no_icon gdatepicker-no-icon'   placeholder='mm\/dd\/yyyy' aria-describedby=\"input_53_6_date_format\" aria-invalid=\"false\" aria-required=\"true\"\/>\n                            <span id='input_53_6_date_format' class='screen-reader-text'>MM slash DD slash YYYY<\/span>\n                        <\/div>\n                        <input type='hidden' id='gforms_calendar_icon_input_53_6' class='gform_hidden' value='https:\/\/www.bu.edu\/alumni\/wp-content\/plugins\/gravityforms\/images\/datepicker\/datepicker.svg'\/><\/li><li id=\"field_53_209\"  class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_209\"><label class='gfield_label gform-field-label' for='input_53_209' >Approximate Budget<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_209' id='input_53_209' type='text' value='' class='medium'  aria-describedby=\"gfield_description_53_209\"   aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><div class='gfield_description' id='gfield_description_53_209'>Facebook Ad: Min. $75\nLinkedIn Ad: Min. $150\n*The recommended budgets are dependent on your audience and goals. The Social Team will alert you if more or less is needed. \n<\/div><\/li><li id=\"field_53_207\"  class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_207\"><label class='gfield_label gform-field-label' for='input_53_207' >Cost Center<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_207' id='input_53_207' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_53_210\"  class=\"gfield gfield--type-website gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_210\"><label class='gfield_label gform-field-label' for='input_53_210' >Link to photos<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_210' id='input_53_210' type='text' value='' class='medium'    placeholder='https:\/\/' aria-required=\"true\" aria-invalid=\"false\"\/>\n                <\/div><\/li><li id=\"field_53_217\"  class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_217\"><label class='gfield_label gform-field-label' for='input_53_217' >Photo credit<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_217' id='input_53_217' type='text' value='' class='large'  aria-describedby=\"gfield_description_53_217\"   aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><div class='gfield_description' id='gfield_description_53_217'>Please provide the name of the photographer so we can give them appropriate credit.<\/div><\/li><li id=\"field_53_213\"  class=\"gfield gfield--type-website gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_213\"><label class='gfield_label gform-field-label' for='input_53_213' >Event registration page<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_213' id='input_53_213' type='text' value='' class='medium'    placeholder='https:\/\/' aria-required=\"true\" aria-invalid=\"false\"\/>\n                <\/div><\/li><li id=\"field_53_219\"  class=\"gfield gfield--type-website gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_219\"><label class='gfield_label gform-field-label' for='input_53_219' >Blog post URL<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_website'>\n                    <input name='input_219' id='input_53_219' type='text' value='' class='medium'    placeholder='https:\/\/' aria-required=\"true\" aria-invalid=\"false\"\/>\n                <\/div><\/li><li id=\"field_53_218\"  class=\"gfield gfield--type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_218\"><label class='gfield_label gform-field-label' for='input_53_218' >Please describe your request<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_218' id='input_53_218' class='textarea medium'     aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_53_168\"  class=\"gfield gfield--type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_168\"><label class='gfield_label gform-field-label' for='input_53_168' >Any additional comments?<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_168' id='input_53_168' class='textarea medium'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_53_208\"  class=\"gfield gfield--type-section gsection field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_53_208\"><h2 class=\"gsection_title\"><\/h2><div class='gsection_description' id='gfield_description_53_208'><em>After clicking the submit button, you should receive a copy of your request. 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