The marketing mindset: Lessons from hospitality from all industries

Recorded: February 27, 2026

Discover how the customer-first philosophy of the hospitality industry offers valuable lessons for professionals across all sectors. Alumni and faculty industry experts will share their experiences and strategies for applying hospitality’s emphasis on personalized service, anticipation of customer needs, and seamless experience design to elevate marketing practices.

Panelists

Leora Halpern Lanz, ISHC (COM’87)
Associate Professor of the Practice, BU School of Hospitality Administration

Kenya Brock (COM’02)
Director, Sales Development at Comcast Advertising

Alec Dalton (SHA’15, Questrom’15)
Executive Director, Accelerating Leaders

Jamie Weber (SHA’20, Questrom’21)
Account Supervisor at Blue Engine