Sheikha Al-Zain Al-Sabah

Sheikha Al-Zain Al-Sabah (COM’97) is the Kuwait-based Chairman and CEO of National Creative Industries Group (NCIG), which creates multiformat content for the Middle East and beyond. In this exclusive Envoy interview, she explains why, in the COVID-19 era, “high emotional value” is even more important than high production value, and how she’s refined her management approach.

“We all have the power to build bridges, or dig dams,” she says. “It’s up to us to decide.”