{"id":1185,"date":"2022-08-17T10:39:43","date_gmt":"2022-08-17T14:39:43","guid":{"rendered":"https:\/\/www.bu.edu\/adminsc\/?page_id=1185"},"modified":"2024-12-16T12:51:06","modified_gmt":"2024-12-16T17:51:06","slug":"ms-applied-business-analytics","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/adminsc\/programs\/applied-business-analytics\/program-overview\/ms-applied-business-analytics\/","title":{"rendered":"Master of Science in Applied Business Analytics"},"content":{"rendered":"<p>With the accelerating evolution of technology and mobile applications, it is ever more critical for leaders to acquire the skills to assess the burgeoning amounts of data captured. As data-driven business models change the face of industry, developing the ability to capitalize upon this valuable resource is compulsory. MicroStrategy&#8217;s 2020 Global State of Enterprise Analytics survey reports that 65% of enterprises plan to invest more toward hiring additional data and analytics talent, while slightly more than a quarter (27%) acknowledge a shortage of the necessary talent and training. Meanwhile, according to McKinsey\u2019s Global Survey of 2020, 43% of respondents see persistent skill gaps in the area of data analytics.<\/p>\n<p>The Master of Science in Applied Business Analytics (MSABA) at BU&#8217;s Metropolitan College can help you bridge the gap. With its unique combination of dynamic academic curriculum, the latest educational technologies, flexible delivery modes, advanced pedagogy, and professional contacts within the business analytics industry, the MSABA provides comprehensive coverage of the state-of-the-art concepts, techniques, and tools used in the process of data-driven business decision-making.\u00a0Whether studying online or on campus, you will gain hands-on experience with a variety of analytical models and decision-support tools, learning to apply them to interlinked data-inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, and others. The curriculum covers advanced software tools and functions such as descriptive, predictive, and prescriptive modeling; text and data mining; visual analytics; and business simulations. As a graduate of the program, you will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, prescribe possible outcomes, and propose optimal data-based solutions.<\/p>\n<p>Students who complete the master\u2019s degree in Applied Business Analytics\u00a0will be able to demonstrate:<\/p>\n<ul>\n<li>The knowledge and skills to better utilize available information in operational, tactical, and strategic decision-making in organizations.<\/li>\n<li>Experience with various powerful emerging technologies and techniques for increasing the value of both in-house and third-party data sets.<\/li>\n<li>An understanding of how organizations are using interlinked data-inputs, analytics models, and decision-support tools to better understand their operations, customers, and markets.<\/li>\n<li>Expertise in web analytics and metrics, and the ability to procure and process unstructured text, and delve into hidden patterns within data sets.<\/li>\n<li>The ability to facilitate knowledge discovery using data-mining and visualization techniques over vast amounts of data.<\/li>\n<\/ul>\n<div class=\"includes-container has-2\">\n<div class=\"includes\">\n<div class=\"include promo-small\"><h3>Curriculum<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">View the program curriculum, course descriptions, and schedules on the BU Metropolitan College website.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-applied-business-analytics\/#degree\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"button\" style=\"margin: 0;\">Learn More<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"include promo-small\"><h3>Meet the Faculty<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">Reach out to a faculty member.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"\/adminsc\/programs\/applied-business-analytics\/meet-the-faculty\/\" class=\"button\" style=\"margin: 0;\">Connect with Faculty<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"include promo-small\"><h3>Interested in Learning More?<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">Visit the BU Metropolitan College website for additional information on this program.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-applied-business-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"button\" style=\"margin: 0;\">Learn More<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"include promo-small\"><h3>Related Programs<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">Learn about other BU MET programs related to this field of study.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"\/adminsc\/programs\" class=\"button\" style=\"margin: 0;\">Explore Programs<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<h2>Quick Links<\/h2>\n<style>\r\n.quick-links a.button {font-weight: 500; padding: 0.5em 1em; margin: 15px; font-size: 0.95em;}\r\n<\/style>\r\n<div class=\"quick-links\">\r\n<a class=\"button\" href=\"https:\/\/student.bu.edu\/MyBU\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyBU Student Portal<\/a> | <a class=\"button\" href=\"https:\/\/learn.bu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blackboard<\/a> | <a class=\"button\" href=\"https:\/\/bu.bncollege.com\/course-material\/course-finder\" target=\"_blank\" rel=\"noopener noreferrer\">Textbook Information<\/a> | <a class=\"button\" href=\"https:\/\/www.bu.edu\/online\/online-learning\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technical Requirements<\/a> | <a class=\"button\" href=\"https:\/\/onlinecampus.bu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Campus<\/a> | <a class=\"button\" href=\"\/adminsc\/careers\/\">Careers<\/a> | <a class=\"button\" href=\"\/adminsc\/community\/faculty\/\">Contact us<\/a>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the accelerating evolution of technology and mobile applications, it is ever more critical for leaders to acquire the skills to assess the burgeoning amounts of data captured. As data-driven business models change the face of industry, developing the ability to capitalize upon this valuable resource is compulsory. MicroStrategy&#8217;s 2020 Global State of Enterprise Analytics [&hellip;]<\/p>\n","protected":false},"author":19676,"featured_media":1174,"parent":1183,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1185"}],"collection":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/users\/19676"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/comments?post=1185"}],"version-history":[{"count":14,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1185\/revisions"}],"predecessor-version":[{"id":2786,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1185\/revisions\/2786"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/media\/1174"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/media?parent=1185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}