{"id":1035,"date":"2022-08-09T16:21:27","date_gmt":"2022-08-09T20:21:27","guid":{"rendered":"https:\/\/www.bu.edu\/adminsc\/?page_id=1035"},"modified":"2022-09-30T16:43:30","modified_gmt":"2022-09-30T20:43:30","slug":"ms-global-marketing-management","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/adminsc\/programs\/global-marketing-management\/program-overview\/ms-global-marketing-management\/","title":{"rendered":"Master of Science in Global Marketing Management"},"content":{"rendered":"<p>As a student in the Master of Science in Global Marketing Management (MSGMM) program at Boston University\u2019s Metropolitan College, you will benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field\u2014including ecommerce, financial and economic analysis, project management, product and service development, and data analysis. You will obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. Boston University\u2019s master\u2019s in Global Marketing Management also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing\/exporting.<\/p>\n<p>Students who complete the master\u2019s degree in Global Marketing Management will be able to:<\/p>\n<ul>\n<li>Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.<\/li>\n<li>Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.<\/li>\n<li>Create a strategic plan, launch, and execute global marketing campaigns.<\/li>\n<li>Understand the importance of behaving ethically in their professional lives.<\/li>\n<li>Be effective leaders and communicators.<\/li>\n<li>Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.<\/li>\n<\/ul>\n<hr>\n<div class=\"includes-container has-2\">\n<div class=\"includes\">\n<div class=\"include promo-small\"><h3>Curriculum<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">View the program curriculum, course descriptions, and schedules on the BU Metropolitan College website.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-global-marketing-management\/#degree\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"button\" style=\"margin: 0;\">Learn More<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"include promo-small\"><h3>Meet the Faculty<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">Reach out to a faculty member.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"\/adminsc\/programs\/global-marketing-management\/meet-the-faculty\/\" class=\"button\" style=\"margin: 0;\">Connect with Faculty<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"include promo-small\"><h3>Interested in Learning More?<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">Visit the BU Metropolitan College website for additional information on this program.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-global-marketing-management\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"button\" style=\"margin: 0;\">Learn More<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"include promo-small\"><h3>Related Programs<\/h3>\r\n<p style=\"font-size: 16px; margin-bottom: 0;\">Learn about other BU MET programs related to this field of study.<\/p><\/p>\n<div class=\"promo-small-cta\">\n<hr>\n<p><a href=\"\/adminsc\/programs\/global-marketing-management\/program-overview\/\" class=\"button\" style=\"margin: 0;\">Explore Programs<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<h3>Second Master&rsquo;s Degree Option<\/h3>\r\nIn appreciation of the converging needs of management and technology, the departments of Actuarial Science, Administrative Sciences, and Computer Science collaborate to offer a unique opportunity to students currently enrolled in their degree programs as well as alumni of those programs. <a href=\"https:\/\/www.bu.edu\/met\/admissions\/second-masters-degree\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more<\/a>.\n<hr>\n<h2>Quick Links<\/h2>\n<style>\r\n.quick-links a.button {font-weight: 500; padding: 0.5em 1em; margin: 15px; font-size: 0.95em;}\r\n<\/style>\r\n<div class=\"quick-links\">\r\n<a class=\"button\" href=\"https:\/\/student.bu.edu\/MyBU\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyBU Student Portal<\/a> | <a class=\"button\" href=\"https:\/\/learn.bu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blackboard<\/a> | <a class=\"button\" href=\"https:\/\/bu.bncollege.com\/course-material\/course-finder\" target=\"_blank\" rel=\"noopener noreferrer\">Textbook Information<\/a> | <a class=\"button\" href=\"https:\/\/www.bu.edu\/online\/online-learning\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technical Requirements<\/a> | <a class=\"button\" href=\"https:\/\/onlinecampus.bu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Campus<\/a> | <a class=\"button\" href=\"\/adminsc\/careers\/\">Careers<\/a> | <a class=\"button\" href=\"\/adminsc\/community\/faculty\/\">Contact us<\/a>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a student in the Master of Science in Global Marketing Management (MSGMM) program at Boston University\u2019s Metropolitan College, you will benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field\u2014including ecommerce, financial and economic analysis, project management, product and service development, and data [&hellip;]<\/p>\n","protected":false},"author":19676,"featured_media":1020,"parent":1031,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1035"}],"collection":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/users\/19676"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/comments?post=1035"}],"version-history":[{"count":10,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1035\/revisions"}],"predecessor-version":[{"id":1049,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1035\/revisions\/1049"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/pages\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/media\/1020"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/adminsc\/wp-json\/wp\/v2\/media?parent=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}