Placing a strong focus on globalization and digitalization, the Global Marketing Management graduate programs at Boston University\u2019s Metropolitan College (MET) prepare you to excel in the digital marketing field. Along with developing an understanding of advanced marketing research, digital platforms, social media marketing, neuromarketing, consumer neuroscience, and other innovative marketing techniques, you will gain perspective on the cultural, financial, geopolitical, and international economics and trade issues that affect international market research and selection, marketing and neuromarketing strategies, planning, and management.<\/p>\n
Whether you are new to the field or hoping to move up the ladder, BU MET\u2019s Global Marketing Management curriculum is designed to help you develop critical skills sought after by hiring managers at international companies. You will have opportunities to create products and use our simulation software to produce a successful digital marketing campaign\u2014and impress future employers with your portfolio of work. Along with highly sophisticated marketing and global trade management games and simulations, coursework includes analysis of international trade, economic free trade zones, export embargoes, and the tariff and non-tariff barriers faced by international companies. You will also gain valuable industry insights from guest speakers and successful alums in the field, along with plenty of networking opportunities. We don\u2019t just prepare you for a job\u2014we equip you for a rewarding future in this diverse and evolving field.<\/p>\n
Global Marketing Management programs at BU MET provide both foundational and advanced knowledge, providing the skill sets needed to be successful in a variety of current or future positions such as international sales and marketing coordinator, digital media marketing and design consultant, social media marketer, neuromarketing consultant, brand manager, market research analyst, and others. <\/p>\n
We look forward to welcoming you to MET\u2019s Global Marketing Management programs.<\/p>\n
Sincerely,<\/p>\n
Marcus Goncalves, PhD
\nAssociate Professor of the Practice
\nCoordinator, Global Marketing Management Programs
\nAssociate Chair, Administrative Sciences<\/p>\n
Jennifer Lee, PhD
\nAssistant Professor
\nCoordinator, Global Marketing Management Programs<\/p>\n
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<\/a><\/div>Boston University is accredited by the New England Commission of Higher Education (NECHE)<\/a> and is an accredited member of AACSB International\u2014The Association to Advance Collegiate Schools of Business<\/a> (through BU\u2019s Questrom School of Business).<\/p> In 2026, Metropolitan College\u2019s online master\u2019s degrees in management ranked #12 among the Best Online Master's in Business Programs (Excluding MBA)<\/a><\/strong>.<\/p><\/p>\n