A Group of Global Marketing Management Students Present Papers at the 2023 Global Marketing Conference in Seoul
Along with more than seven hundred world-renowned marketing researchers, two MET Master of Science in Global Marketing Management (MSGMM) students, together with a faculty member had their paper accepted and presented at the 2023 Global Marketing Conference. The prestigious conference was organized by the Global Alliance of Marketing and Management Associations and hosted by American Marketing Association.
The graduate students, Xinyue Li (’23) and Yuan Erica Tan (’24) submitted a paper titled “A Platform Business Model for the Biotechnology Ecosystem: Learning from the EV Market,” which they had completed under the guidance of Professor Jennifer Lee.
“It was a true joy to have Xinyue successfully present their work at a well-recognized conference,” said Assistant Professor Jennifer Lee, the co-coordinator of the program.
The 2023 Global Marketing Conference was held from July 20th to 23rd in Seoul, Republic of Korea, and focused on “Marketing & Management Transformation in the Challenging Digital Environment.”