{"id":99368,"date":"2025-08-28T07:27:14","date_gmt":"2025-08-28T11:27:14","guid":{"rendered":"https:\/\/www.bu.edu\/academics\/?page_id=99368"},"modified":"2025-09-01T17:34:31","modified_gmt":"2025-09-01T21:34:31","slug":"sport-entertainment-management","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/academics\/sha\/programs\/sport-entertainment-management\/","title":{"rendered":"Master of Science in Sport &#038; Entertainment Management"},"content":{"rendered":"<p>The School of Hospitality Administration\u2019s Master of Science in Sport &amp; Entertainment Management provides students with a unique opportunity to gain a foothold and become a leader in the sports entertainment industry. This program brings a unique management perspective through conceptual coursework and internship opportunities. The sports and entertainment management business involves human interaction, hospitality, teamwork, and large-scale event creation\u2014all of which are essential industry elements. For hospitality professionals, the degree provides the necessary ongoing education to remain competitive and knowledgeable in the changing industry.<\/p>\n<h2>Learning Outcomes<\/h2>\n<p>Courses examine, in detail, the breadth and depth of the various important parts of the sports and entertainment industry, with a focus on entertainment venues and expanding the management and leadership skills of students. In this program, students will demonstrate the ability to:<\/p>\n<ul>\n<li>Understand the foundations of the sports and entertainment industry and its parallels to hospitality: the business landscape and lexicon.<\/li>\n<li>Understand the role of teamwork, governance, and sport as a global connector.<\/li>\n<li>Understand the management of core hospitality business functions, including, but not limited to, finance and accounting, marketing, human resources, and organizational behavior.<\/li>\n<li>Gain knowledge of the aspects of the sports business, from team administration to venue management and event planning.<\/li>\n<li>Gain knowledge of the contemporary issues of the sports business, including, but not limited to, law, global and large-scale events, promotions, and labor.<\/li>\n<li>Learn how to work with athletes, teams, venue administrators, and affiliate partners for the creation of significant activities.<\/li>\n<\/ul>\n<h2>Curriculum<\/h2>\n<ul>\n<li>Required courses: 20 units<\/li>\n<li>Elective courses: 12 units<\/li>\n<li>Summer internship: 0 units<\/li>\n<li><strong>Total units: 32 units<\/strong><\/li>\n<\/ul>\n<h3>Required Courses (20 units)<\/h3>\n<ul>\n<li>SHA SE 701 Intro to Sport Management (6 weeks, 2 units)<\/li>\n<li>SHA SE 702 Sport &amp; Entertainment Marketing (6 weeks, 2 units)<\/li>\n<li>SHA SE 703 Sport &amp; Entertainment Law and Ethics (6 weeks, 2 units)<\/li>\n<li>SHA SE 704 Sport Business Analytics (6 weeks, 2 units)<\/li>\n<li>SHA SE 705 Leadership in Sport &amp; Entertainment (4 units)<\/li>\n<li>SHA SE 720 Sport &amp; Entertainment Financial Management (4 units)<\/li>\n<li>SHA SE 750 Experience Management (4 units)<\/li>\n<\/ul>\n<h3>Electives<\/h3>\n<p><strong>Choose 12 units of the following electives:<\/strong><\/p>\n<ul>\n<li>SHA HF 621 Advanced Food &amp; Beverage Management (4 units)<\/li>\n<li>SHA HF 768 Digital Marketing Strategies (4 units)<\/li>\n<li>SHA HF 777 Meeting Planning &amp; Special Event Management (4 units)<\/li>\n<li>SHA SE 721 Sport Organizational Behavior (4 units)<\/li>\n<li>SHA SE 724 Sport Event Creation &amp; Implementation (4 units)<\/li>\n<li>SHA SE 725 Sport Event Promotion &amp; Sales (4 units<\/li>\n<li>SHA SE 726 Large Venue Management (4 units)<\/li>\n<li>SHA SE 727 Mega Events (4 units)<\/li>\n<\/ul>\n<h3>Summer Internship<\/h3>\n<ul>\n<li>SHA HF 740 Graduate Internship in Hospitality Management (0 units)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The School of Hospitality Administration\u2019s Master of Science in Sport &amp; Entertainment Management provides students with a unique opportunity to gain a foothold and become a leader in the sports entertainment industry. This program brings a unique management perspective through conceptual coursework and internship opportunities. The sports and entertainment management business involves human interaction, hospitality, [&hellip;]<\/p>\n","protected":false},"author":1859,"featured_media":0,"parent":241,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/99368"}],"collection":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/users\/1859"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/comments?post=99368"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/99368\/revisions"}],"predecessor-version":[{"id":99386,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/99368\/revisions\/99386"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/241"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/media?parent=99368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}