{"id":69867,"date":"2017-05-11T10:07:40","date_gmt":"2017-05-11T14:07:40","guid":{"rendered":"https:\/\/www.bu.edu\/academics\/?page_id=69867"},"modified":"2026-03-20T16:57:59","modified_gmt":"2026-03-20T20:57:59","slug":"ms-in-global-marketing-management","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/academics\/met\/programs\/administrative-sciences\/ms-in-global-marketing-management\/","title":{"rendered":"MS in Global Marketing Management"},"content":{"rendered":"<div class=\"sidebar\">\n<h3>Contact<\/h3>\n<p>For contact information, please visit the Metropolitan College <a href=\"http:\/\/www.bu.edu\/met\/contact\/\">website<\/a>.<\/p>\n<\/div>\n<p>Students in the Master of Science (MS) in Global Marketing Management program benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field\u2014including ecommerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decisionmaking, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing\/exporting.<\/p>\n<p>This program requires an average of 12\u201320 months to complete. Students may begin the program in the fall, spring, or summer term.<\/p>\n<h2>Learning Outcomes<\/h2>\n<ul>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Create a strategic plan, launch, and execute global marketing campaigns.<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Understand the importance of behaving ethically in their professional lives.<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Be effective leaders and communicators.<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.<\/li>\n<\/ul>\n<h2>Admissions Information<\/h2>\n<p>For current admissions information, please visit the Metropolitan College <a href=\"https:\/\/www.bu.edu\/met\/admissions\" data-gc-link=\"https:\/\/www.bu.edu\/met\/admissions\">website<\/a>.<\/p>\n<h2>Degree Requirements<\/h2>\n<p>All students must complete the degree core courses and general electives as indicated.<\/p>\n<p>A total of 10 courses (40 units) is required, as follows:<\/p>\n<h3>Core Courses (eight courses\/32 units)<\/h3>\n<ul>\n<li>MET AD 511 International Business, Economics, and Cultures<\/li>\n<li>MET AD 514 The Innovation Process: Developing New Products and Services<span>\u00a0 <\/span><\/li>\n<li>MET AD 515 Project Management<\/li>\n<li>MET AD 523 Ecommerce<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">MET AD 632 Financial Concepts<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">MET AD 715 Quantitative and Qualitative Decisionmaking<\/li>\n<li>MET AD 737 Innovative Marketing Techniques<\/li>\n<li>MET AD 856 Market and Economic Research and Analysis<\/li>\n<\/ul>\n<ul><\/ul>\n<h3>General Electives (two courses\/8 units)<\/h3>\n<p>Select two courses from the list below:<\/p>\n<ul>\n<li>MET AD 575 Digital Brand Management<\/li>\n<li>MET AD 576 Social Media Marketing<\/li>\n<li>MET AD 577 AI-Enabled Marketing<\/li>\n<li>MET AD 601 Digital Platforms and Quantitative Marketing<\/li>\n<li>MET AD 619 Applied Neuromarketing Research and Ethics<\/li>\n<li>MET AD 633 Social Innovation and Entrepreneurship<\/li>\n<li>MET AD 634 Entrepreneurial Leadership and Ethics<\/li>\n<li>MET AD 635 Sales and Marketing for Entrepreneurs<\/li>\n<li>MET AD 680 Global Supply Chains<\/li>\n<li>MET AD 755 Doing Business in North America<\/li>\n<li>MET AD 760 International Trade and Logistics<\/li>\n<li>MET AD 763 Multinational Finance and Trade<\/li>\n<li>MET AD 782 Project Value Strategies<\/li>\n<li>MET CM 708 Principles and Practices of Advertising<\/li>\n<li>MET CM 719 Interactive Marketing Communications<\/li>\n<li>MET CM 726 Strategic Brand Solutions<\/li>\n<\/ul>\n<p>With advisor\u2019s approval, students may elect to take courses outside of the general electives list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contact For contact information, please visit the Metropolitan College website. Students in the Master of Science (MS) in Global Marketing Management program benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field\u2014including ecommerce, financial and economic analysis, project management, product and service development, and [&hellip;]<\/p>\n","protected":false},"author":4502,"featured_media":0,"parent":15332,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/69867"}],"collection":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/users\/4502"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/comments?post=69867"}],"version-history":[{"count":26,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/69867\/revisions"}],"predecessor-version":[{"id":100406,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/69867\/revisions\/100406"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/pages\/15332"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/academics\/wp-json\/wp\/v2\/media?parent=69867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}