Bachelor of Science in Hospitality Administration

Learning Outcomes

  1. Describe the segments, history, icons, market leaders, lexicon, and service elements of the hospitality industry.
  2. Apply the competencies in the core functional areas (e.g., finance/accounting, operations, human resources, and marketing) of hospitality management.
  3. Synthesize the critical thinking of hospitality systems: financial, operational, human resource, and design.
  4. Develop interpersonal skills: communication, team building, leadership, and cultural diversity awareness.

Requirements

All students entering as freshmen in Fall 2018 and after will pursue coursework in the BU Hub, a general education program that is integrated into the entire undergraduate experience. BU Hub requirements are flexible and can be satisfied in many different ways, through coursework in and beyond the major and, in some cases, through co-curricular activities. Students majoring in Hospitality Administration will ordinarily, through coursework in the major, satisfy some BU Hub requirements in Philosophical, Aesthetic and Historical Interpretation; Scientific and Social Inquiry; Quantitative Reasoning; Diversity, Civic Engagement, and Global Citizenship; Communication, and the Intellectual Toolkit. Remaining BU Hub requirements will be satisfied by selecting from a wide range of available courses outside the major or, in some cases, co-curricular experiences.

Degree Requirements

A candidate for the degree must earn 128 credits in BU Hub, major, and elective courses. In addition, 800 hours of on-the-job experience are required. This experience, monitored and supervised by faculty, is divided equally between two separate 400-hour experiences and may be completed at any time during the degree program. An international experience is also required.

Major Requirements

Foundational Courses (24 cr)

  • CAS EC 101 Introductory Microeconomic Analysis
  • CAS EC 102 Introductory Macroeconomic Analysis
  • CAS MA 113 Elementary Statistics or CAS MA 115 Statistics I
  • CAS MA 119 Applied Mathematics for Personal Finance OR CAS MA 120 Applied Mathematics for Social and Management Sciences
  • Two semesters of a second language

SHA Core Courses (48 cr)

  • SHA HF 100 Introduction to the Hospitality Industry
  • SHA HF 120 Principles of Food Production Management (2 cr)
  • SHA HF 210 Financial Accounting for the Hospitality Industry
  • SHA HF 220 Food and Beverage Management
  • SHA HF 231 Human Resources Management for the Hospitality Industry
  • SHA HF 250 Hospitality Law (2 cr)
  • SHA HF 260 Hospitality Marketing Principles
  • SHA HF 270 Lodging Operations and Technology
  • SHA HF 310 Managerial Accounting for the Hospitality Industry
  • SHA HF 370 Revenue Management and Technology (2 cr)
  • SHA HF 382 Hospitality Communications Practicum (2 cr)
  • SHA HF 410 Finance for the Hospitality Industry
  • SHA HF 432 Hospitality Leadership
  • SHA HF 460 Hospitality Strategic Marketing

SHA Elective Courses (12 cr)

Please see the most up-to-date offering of electives on the School curriculum website. Hospitality electives are offered in 1-, 2-, or 4-credit courses. When selecting the electives, students should consider their career objectives and personal interests. It is important to make sure that you have completed any prerequisite courses before registering for hospitality electives. Information on prerequisites can be found in the course description.

  • SHA HF 103 Distinguished Hospitality Management Lecturers (2 cr)
  • SHA HF 295 Private Club Management (2 cr)
  • SHA HF 307 Hospitality Entrepreneurship
  • SHA HF 313 Advanced Hospitality Accounting and Finance (2 cr)
  • SHA HF 314 Hospitality Market Feasibility and Valuation (2 cr)
  • SHA HF 315 Fundamentals of Hotel Real Estate Deal (2 cr)
  • SHA HF 321 Advanced Food and Beverage Management
  • SHA HF 322 Hospitality Design
  • SHA HF 329 Intro to Fine Wines (2 cr)
  • SHA HF 360 Hospitality Sales Management (2 cr)
  • SHA HF 361 Advanced Consumer Behavior in Hospitality
  • SHA HF 367 Hospitality Distribution Channel Management (2 cr)
  • SHA HF 368 Digital Marketing Strategies for the Hospitality Industry
  • SHA HF 372 Operations Strategy and Analysis (2 cr)
  • SHA HF 373 Managing and Improving Quality: Lean Six Sigma–Green Belt Certification (2 cr)
  • SHA HF 375 Meetings & Conventions
  • SHA HF 376 Special Event Planning and Operations
  • SHA HF 403 Seminar with Distinguished Hospitality Speakers (2 cr)
  • SHA HF 415 Hospitality Asset Management (2 cr)
  • SHA HF 416 Hospitality Franchising (2 cr)
  • SHA HF 421 Food Laboratory Modules: Classical International Cuisine
  • SHA HF 422 Food Laboratory Modules: Seafood Cookery (1 cr)
  • SHA HF 424 Food Laboratory Modules: Pastries (1 cr)
  • SHA HF 430 Advanced Wine Study (2 cr)
  • SHA HF 470 Advanced Revenue Management (2 cr)

Supervised Field Experience (0 cr)

Through Supervised Field Experience, SHA  HF  140 and HF 240, degree candidates acquire 800 hours of on-the-job experience in the hospitality industry. A written report is required of all candidates at the end of each of the two field experiences.

International Experience (0 cr)

All SHA students are required to demonstrate significant exposure to a culture outside the United States by completing SHA HF 440. For many students, this experience may involve an internship at one of our Study Abroad sites. For others, it may involve specifically designed coursework completed at the University. (International students may use their study or work experience in the United States as their international experience.)

Hospitality Concentrations

Through the Bachelor of Science in Hospitality Administration Program, students have the opportunity to declare one of three hospitality concentration as a way to fulfill hospitality elective credits.

Concentration in Hospitality Marketing

This concentration exposes students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. In view of marketing’s inseparability from other areas of hospitality operations and management, courses prepare students to contribute to an organization’s marketing objectives as they learn how to formulate strategies that create and capture customer value. The concentration is appropriate for students planning a career in sales, brand management, integrated marketing communications, hospitality distribution, digital marketing, marketing research/consumer insights, and consulting.

The concentration requires 12 credits as specified below (choose any 12 credits of available concentration electives):

  • HF 360 Hospitality Sales Management (2 cr)
  • HF 361 Advanced Consumer Behavior in Hospitality (4 cr)
  • HF 367 Hospitality Distribution Channel Management (2 cr)
  • HF 368 Digital Marketing Strategies for the Hospitality Industry (4 cr)
  • QST MK 487 Branding (4 cr; Questrom course)

Concentration in Event Management

This dynamic and fast-growing field includes the management of meetings, events, and trade shows for organizations and facilities. This concentration exposes students to the core concepts, essential tools, and key frameworks related to events in the hospitality industry. Career paths include corporate and association planning, as well as positions in special event companies and intermediary or third-party planning companies.

The concentration in Event Management requires 4 courses (12 credits) as specified below.

  • HF 295 Private Club Management (2 cr)
  • HF 360 Hospitality Sales Management (2 cr)
  • HF 375 Meetings & Conventions (4 cr)
  • HF 376 Special Event Planning and Operations (4 cr)

Concentration in Hospitality Real Estate Development

In the contemporary tourism industry, the hospitality sector must confront the complex mechanisms of finance. The Real Estate Development concentration engages both by considering hospitality development and investment as integrally connected.

Reflecting the experience many undergraduates encounter in practice, this concentration views hospitality development through the lens of finance, examining the ways each can add value to the other. In addition, the concentration will emphasize the importance of design in real estate development, exploring how the built environment and space can have an impact on hospitality investment and value. As part of a hospitality development discourse, financial analyses—feasibility studies, economic models, and investment strategies—acquire added social, cultural, and aesthetic dimensions.

The concentration in Hospitality Real Estate Development requires two courses as specified below.

  • SHA HF 314 Hospitality Market Feasibility and Valuation (2 cr)
  • SHA HF 315 Fundamentals of a Hotel Real Estate Deal (2 cr)

Pick any eight credits of available concentration electives:

  • MET UA 508 Real Estate Development
  • SHA HF 322 Hospitality Design
  • SHA HF 415 Hospitality Asset Management (2 cr)
  • SHA HF 416 Hospitality Franchising (2 cr)

* SHA students must meet the following prerequisite for MET 508: SHA HF 210 Financial Accounting for the Hospitality Industry.