Graduate Certificate in Visual & Digital Health Communication
In today’s era of digital health, savvy communicators, marketers, and healthcare providers recognize that it takes effective storytelling and strategic social media practices to capture the engagement and participation of patients, consumers, or a desired target audience. How users experience social media, websites, mobile apps, videos, and branded content can make—or break—the success of an otherwise well-defined health campaign or project.
Boston University’s online Graduate Certificate in Visual & Digital Health Communication examines the impact of the communication technology revolution on the field of health marketing and communication, and prepares graduates for a career in this rapidly changing field. In the required courses, students will learn the fundamental principles of design and how to apply them to the creation of powerful health education and delivery application tools, such as infographics, data visualization graphics, videos, websites, mobile apps, and branded content. In addition, students will examine how social media is used in healthcare and why using it effectively and efficiently has become a necessary skill for many health care professionals.
To complete the certificate, students need to take a total of four courses (16 credits).
Required Curriculum (four courses/16 credits)
- MET HC 762 Visual Communication in the Digital Health Age
- MET HC 763 Social Media Strategies and Tactics for Health Communicators
And two selected from the following:
- MET HC 750 The American Health Care System for Health Communicators
- MET HC 751 Introduction to Epidemiology for Health Communicators
- MET HC 752 The Biology of Disease
- MET HC 755 Contemporary Health Care Marketing
- MET HC 756 Contemporary Public Relations
- MET HC 757 Interactive Marketing Communications
- MET HC 758 Media Relations for Health Communicators
- MET HC 759 Health Communication
- MET HC 760 Research for Health Communicators
- MET HC 761 Advanced Writing for Health Communicators
Students who complete a graduate certificate and earn a B or better in each of the four certificate courses can be automatically admitted into the Master of Science in Health Communication degree program. To receive the degree, students must successfully complete 40 credits as indicated on the Health Communication page. To receive both the degree and the certificate, students must complete a total of 48 credits (MET HC 762 and MET HC 763 plus the 10 degree program courses).