Provides a market oriented, strategic planning framework to address a broad range of tourism and regional economic and development issues that relate to tourism industry development and growth. The interplay of private, public and government organizations is discuss as they relate to the development of a comprehensive tourism plan. The combination of theory and practice will prepare students to analyze tourism markets, assess area, regional and national weakness and strengths as well as the security, infrastructure/logistics, marketing and costs associated tourism. Topics include: importance of tourism to the economy, developing the tourism strategy, ecotourism, research and analysis, positioning and marketing, funding tourism and developing new attractions.

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