Media Analytics
COM CM 434
Prerequisite: COMCM321. - This course introduces students to the fundamental principles and techniques of social media analytics, focusing on the collection, analysis, and interpretation of social media data. Emphasizing practical, hands-on experience, students will learn to utilize social media analytics software to understand social media trends, audience behavior, and campaign effectiveness. This class prepares students to navigate the contemporary social media landscape. Pre-existing knowledge of programming languages is not required.
FALL 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Hwang | COM 317 | R 8:00 am-10:45 am | The prerequisite for COMCM 434 is COMCM 321. Description: This course introduces students to the fundamental principles and techniques of social media analytics, focusing on the collection, analysis, and interpretation of social media data. Emphasizing practical, hands-on experience, students will learn to utilize social media analyticssoftware to understand social media trends, audience behavior, and campaign effectiveness. This class prepares students to navigate the contemporary social media landscape. Preexisting knowledge of programming languages is not required. |
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
