Advertising in the U.K.

COM CM 334

  • Philosophical Inquiry and Life's Meanings
  • Aesthetic Exploration

Focuses on London's stellar reputation for creative and production excellence in advertising; examines how the advertising is shaped by the anti-sell, irony-modulated consumer culture, and emphasizes the way that deifying research risks diluting creative. Effective Fall 2019, this course fulfills a single unit in the following BU Hub areas: Philosophical Inquiry and Life's Meanings, Aesthetic Exploration.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.