Introduction to Advertising

COM CM 317

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans including marketing strategy and speculative advertising campaigns.

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A1 Clark GCB 205 TR 2:00 pm-3:30 pm Stamped Approval
4 seats rsrvd
until 9/2 for
transfer stdnts

FALL 2014 Schedule

Section Instructor Location Schedule Notes
B1 Cakebread SED 130 TR 8:00 am-9:30 am Stamped Approval
4 seats rsrvd
until 9/2 for
transfer stdnts

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Clark TR 2:00 pm-3:30 pm Stamped Approval

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
B1 Cakebread TR 9:30 am-11:00 am Stamped Approval
8 seats rsvrd
until 1/14 for
transfer stdnts

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.