The internet has become a ubiquitous channel for reaching consumers and gathering massive amounts of business-intelligence data. This course will teach students how to perform hands-on analytics on such datasets using modern machine learning techniques through series a lectures and in- class team exercises. Students will analyze data using the R programming language, derive actionable insights from the data, and present their findings. The goal of the course is to create an understanding of modern analytics methods, and the types of problems they can be applied to. The course is open to students with or without a technical background who are interested in analytics. While no prior programming experience is required, students will learn the fundamentals of the R programming language to build and evaluate predictive models.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.