This courses examines motivational design, in which the engaging qualities common to games and other play activities are leveraged to drive particular behaviors in domains ranging from classroom curriculum, commercial purchases, physical exercise, and energy consumption. Using scientific research and industry examples this course will examine the key processes and concepts that make up such designs. Through seminar discussion students compare different theoretical approaches to motivation, consider the potential uses of emerging technologies for new motivational designs, and discuss the ethics of designing for behavior change.