Social Media Management - This class explores social media through seven key frameworks. The Historical Framework gives students a deeper understanding of how communications channels evolved into mass media, and later into social media. The Cultural Framework applies specific communication, social and psychological theories to the study of new media. The Functional Framework explores how and why people (and corporations) use social media. The Procedural Framework begins the class' study of how new media has shaped business operations and the communications process. The Organizational Framework continues the discussion of the business context for social media and introduces the need for social media management. The Technology Framework helps students understand and categorize the thousands of social networks, tools and platforms that have emerged as new media has matured.