This course covers key health communication principles and methods for designing and evaluating web-based public health interventions. Reflecting the multimedia nature of the web, we'll consider multiple content strategies such as blogs, social media, online instruction modules and more. Each student will conduct formative research to develop a written design document and a simple website prototype for a public health intervention on a topic of interest. We'll cover how to define an audience, set clear objectives, draw on theory, conduct competitive analysis, design for accessibility, write for the web, and gather user input. While the course emphasis is on the planning process and not website design, a series of hands-on computer labs will introduce students to some basic online content creation tools and provide instruction and support for creating a simple website prototype. No technical background is necessary. Grad Prereq: SPH SB721