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·2-hour lecture, demonstration, and hands-on practice
·Limited to 16
·Registration
required
Description
Would you like to know which page on your web site is the most
popular? When and from where most people visit your site? Site reports,
a free service provided by NIS, are a valuable tool for answering
these questions, and in the process learning about your visitors,
improving their experience with your site, and ultimately increasing
your site's visibility and utility.
In this tutorial you will learn how these reports are created and
how to interpret them. You'll also learn how to use broken link
reports to find and correct errors on your site. Finally, you'll
learn what makes a site attractive to visitors, and how the information
provided by these reports can be used to make your site as useful,
valuable, and inviting as possible. You can view the course outline and course
materials online.
Benefits
After completing this class, you will be able to:
- understand where site statistics come from and view an example
of a server log.
- locate and view your site reports.
- understand the meaning of specific elements of the reports,
such as hosts, requests, and referrers.
- use the broken links report to find and fix broken links within
your site.
- learn what qualities drive traffic to a site, and how to optimize
your site to attract visitors.
- understand how search engine technology has evolved, and dispel
common myths about how to improve your rankings in search engines.
Prerequisites
Access to a site on www.bu.edu is recommended.
Other
Instructor |
NIS Staff |
Location |
To be announced |
Offered |
Not taught this semester |
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