·2-hour lecture, demonstration, and hands-on exercises
·Limited to 16
·Registration required

Description

Studies have shown that most users do not look beyond the first 20 or so results when performing a web search. Therefore, a higher ranking in those results translates to more visitors to your site.

This class will show you how to optimize the content, design, and HTML code of your site so that it will appear higher in search results. This is commonly referred to as Search Engine Optimization (SEO).

While the techniques learned in this class will be tailored specifically to the BU Web Search (powered by Google), many of those techniques are beneficial for improving result rankings for other search engines. They also increase your site's overall usability.

Benefits

After completing this class, you will:

• Understand the general principles of SEO.
• Be familiar with Google's specific recommendations for improving your site's ranking in search results.
• Know how to easily retrofit existing pages and construct new pages that adhere to these principles and recommendations.

Prerequisites

This course is primarily for website administrators. Basic knowledge of HTML and site maintenance is required. You also should be familiar with the BU Web Search and how your site's monthly traffic reports.

Other