Publicize the Webcast

Webcasts, like all Web content, are competing with literally hundreds of thousands of other sources of information for their audience's attention.

While webcasts have an element of novelty to set them apart from other channels of information, that alone will not be sufficient to ensure even a handful of visitors.You will need to publicize the Webcast home page just as you would any Web site.

We've put together a set of suggestions for generating online and offline publicity for your Webcast home page.