Bickart – Marketing

Barbara Bickart
Options: Independent Funding Available, Potential for UROP Funding, Potential for Academic Credit

We are conducting research to understand bloggers’ use of secret-sharing to build their audiences and increase their influence. Students would be involved in a review of the psychological literature on secret sharing. Students would also collect data via observation of specific blogs to see how and when certain types of bloggers are disclosing personal information. This project could be done as a directed study for course credit, or funding may be available. Students would be expected to commit approximately 10 hours per week to this project for six-eight weeks. The student would also meet weekly with the research team for about 2 hours. We’d prefer students with some background in marketing or psychology, plus an interest in social media. For additional information, contact Prof. Barbara Bickart at

UROP Information

Fall 2014 Applicants will be notified of a decision by September 30th

The 17th Annual UROP Symposium will be held on October 17th, 2014

The UROP Application will be open for Spring 2014 applications in mid to late November

Spring 2014 Funding Applications will be due on December 4th at noon