Conservative demeanor? I work for a major auction house that spied on my Facebook and was happy to see I had some personality. Facebook is a great way to prove yourself a good candidate. We're all people, here, with interests and vices. No one should want to come off as conservative or average. You stuck to that formula when you applied to colleges and thats why you go to BU instead of Harvard. If your email is hotchik@ or you're posting pictures of you passing a blunt, chances are you won't be making it anyway.