The new logo looks nice, however, the university seal (aka "the meatball") definitely should not be kept hidden away, only to be brought out for formal uses. Sure the new streamlined logo may have been created by the same professionals who created the Hilfiger logo. But the new logo, like an arrow sign, only gives me info but does not embody any of BU's heritage. To me, the university seal ("the meatball") embodies BU's historical upbringing and heritage. Streamlined logos are fine for new schools that have no heritage to boast. However, BU possesses such a rich history that is praise worthy (even in "ivy territory" -aka Boston) that the new logo can't live up to such a heritage. There's a reason all those ivys have held on to their formal crests, we should take a hint and hold on to our crest as well because BU is no less bona fide than any of those ivy colleges. - CAS '10