I’ve been around BU since the Stone Age (or rather the Stoned Age). I don’t think BU has changed that much in its corporate thinking. To even acknowledge (let alone have a press release) about removing a line from a boring logo shows how pathetically our community grasps for signs of real change. I recently took my high school junior son on a tour of BU. It looked very drab and dreary. They didn’t even show him the Hancock student center or any of the other newer facilities. A dingy cinder block room in Towers was almost embarrassing. The admissions office talk was “lame” and there wasn’t even a video. By contrast, we went two days later to Northeastern. They had well-prepared students who gave excellent tours and emphasized what the future holds and what the benefits of their school are. NU has carved out an impressive campus for itself out of some really bleak old industrial real estate. When John Silber came to BU and spoke at Hayden Hall (now the Tsai Center) his first week at BU, he lamented Commonwealth Avenue and said, “we’ve got to do something about that!” Well, after many years and many thousands of dollars to lawyers to bale out the good former Prez and his pontifications, we still have one line running through the heart of BU and it is an uglier line now that the trees got cut down. Cummington Street never did become a mall, there’s still more asphalt than grass behind CAS, and the old Hillel House is impressive with its boarded up windows. I think if you want to impress 16 and 17-year olds in your target market, you’d better hop on the Green Line over to Northeastern and see how it is supposed to be done. By the way, I think Northeastern’s logo is still just an “N”. Less logo; more progress.