Everyone who has responded about it taking a year and a half to only remove a line needs to go back and read the article. As a graphic designer, I am familiar with the processes and timetables involved with a project as big as this one. From initial research, to numerous proposals which inevitably lead to changes, an identity can take a very long time to finalize. That being said, the article stated that Toth came up with many different logos, some they considered "marketing homeruns." The initial research most likely took a few months, as well as the development of these new logos. Then they probably met with BU administration numerous times after that, who ultimately wanted to keep a sense of the tradition that is the old logo - hence what we all see now. Another reason you should all go back and read the article is to see that this campaign is not simply about the logo, but it's unified usage across all the schools' websites and documentation. I may be the only one, but hasn't everyone heard of the $1.8 BILLION initiative for the next 10 years in which Brown wants to unify BU? Don't worry, AC units are included in it. This new visual identity and the usage of it is a big step forward to a unified BU.