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October 7, 2008

New and Nice, but at what Cost?

This is not radically different. It is new and fresh. It looks clean and well cut. If it becomes the defacto logo for all colleges, it will be a step forward. But at what cost? A year and a half worth of work was put into this image. If that work was spent on plans on how to implement unity it might sound more plausible, but to put a year and a half's worth of work into such minor changes is disgusting for persons who consider themselves to be college educated, let alone the heads of an institution of education. A deadline should have been set for a new logo in a month at maximum.

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