YouSpeak: Dunkin’ vs Starbucks
Which is better?
Dunkin’ Donuts and Starbucks are to coffee what the Red Sox and the Yankees are to baseball. Loyalists tend to be deep in one camp or the other.
On the revenue front, Seattle-based Starbucks would seem to have the upper hand: the company reported sales of $13.3 billion in 2012, compared to $6.9 billion for Dunkin’. Starbucks also has more than 20,000 locations spread across 6 continents, compared to Dunkin’ with 10,800, most of them in the United States.
But Massachusetts tells a different story. Here in the Bay State, Dunkin’—which was founded in nearby Quincy, Mass. in 1950—trumps Starbucks, with approximately 10 stores for every Starbucks location.
This week’s “YouSpeak” asks: “Dunkin’ or Starbucks?”
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