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There are 6 comments on Hold the Red Bull

  1. This is an important and very timely study with an extremely important take home message! The controlled study environment gives credibility to these findings that should be widely communicated. These indisputable observations show the dangers of clever marketing strategies intended simply to sell products that need an evidence base to refute and protect the public. Thanks for covering it in BU Today!

  2. I feel like the studies, as summarized by this article, missed the point. As the article points out, college students drink caffeinated drinks because they think, true or not, “that caffeine will offset the sedating effects of alcohol and increase alertness and stamina.” In other words, can they stay up for longer and feel “less drunk” compared to when they consumed the same amount of alcoholic drinks without the caffeine.

    However, according to this article, the studies introduced mainly measure caffeine’s effect on “performance on a driving test or on improving sustained attention or reaction times” and “motor coordination.” The results of the studies, well summarized by the article, are not surprising. Unfortunately, most college students don’t mix caffeine with alcohol in attempt to become better drunk drivers or pianists (I hope…), and these studies do not address the fundamental “reason” for mixing caffeine with alcohol.

    As the events that led to ban of Four Loko showed, the real danger of mixing caffeine with alcohol may be in the decreased awareness for one’s inebriation that leads to excessive consumption of alcohol to dangerous blood levels. This should be emphasized more and made more aware to the college students, preferably with a study to back it up. I’m quite certain, though, that these studies will lead to the conclusion we already knew. Drink responsively, be aware of your surroundings, and ALWAYS count your drinks!

  3. “Unfortunately, most college students don’t mix caffeine with alcohol in attempt to become better drunk drivers or pianists (I hope…)”

    Right, but every hypothesis still needs to be tested.

    Also, and most importantly, while most will take a look at this study and say “duh”, this evidence can now be used as ammunition against deceptive marketing by companies that claim using caffeine with alcohol can offset the negative impact of alcohol.

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