The Boston University/4A’s Advertising Leadership Academy

Boston University/ 4As Advertising & Marketing Exploration Program

The Howard Thurman Center for Common Ground announces the Fall 2013 Boston University/4As Advertising & Marketing Exploration Program. In partnership with the American Association of Advertising Agencies (4As) and the Boston University College of Communication, the 4As Advertising & Marketing Exploration Program is a one-day introductory immersion program set at one of Boston’s top advertising agencies.

With the goal of increasing the hire and retention of members of underrepresented groups into the fields of advertising and marketing, as well as utilizing diversity and inclusion as platforms for change, the 4As looked to Boston University to develop an introductory program for passionate and creative students to explore unthought-of potential career paths related to the advertising and marketing fields.

The Fall 2013 program will occur on Saturday, November 16, from 9:00 a.m. to 5:00 p.m. at Jack Morton located at 142 Berkeley Street, Boston. Students will be introduced to a real-world advertising firm, have opportunities to question a panel of industry experts, participate in a creative hands-on advertising project, and network with local advertising and marketing professionals. Breakfast and lunch will be provided.

The Advertising & Marketing Exploration Program seeks to develop a diverse and inclusive cohort of students and is open to all class years and majors. Students who are interested in learning more about the fields of advertising and marketing communication should strongly consider applying for the Program. First year students and students in their sophomore year are strongly encouraged to apply. Space is limited to 25 participants.

The Boston University/4As Advertising Leadership Academy
Saturday, November 16
9 a.m. -5 p.m.
Breakfast and lunch provided

Below is the application form but the program will be limited to just 25 students so applying quickly is essential.

Applications are due Friday, November 8.

Students will be notified by Tuesday, November 12, 2013, if they are accepted.

AAAA Advertising Leadership Academy