<title> Tag
This tag — which you must nest between the opening and closing <head> tags — indicates the title of the document. It appears in the document window title bar (the band across the very top of the browser window):
Among other functions, the title also provides the text for a link to the page in search results:
Your title should identify Boston University and any affiliation with an academic or administrative unit first, and then provide descriptive information about the content of the page. For instance:
<title>Boston University Admissions - Programs of Study</title>
You title might also reflect where the page is organized within your site:
<title>BU | WebCentral | Learning | HTML | Introduction | Document Tags | Title Tag</title>
To prevent your title from being truncated in search results, keep it as short as possible. Also, the opening and closing title tags – and the title text nested between them – should all be on the same line (free of line breaks) in your HTML code.