Presidential Lecture on Energy and Environmental Sustainability: Steve Fludder, Vice President, ecomagination, GE

"Green is Green: ecomagination at GE" From Wall Street to Main Street, and from Boston to Beijing, how does a multinational giant like GE hedge its bets on the green-business frontier? Steve will discuss how GE harnesses, develops and implements new ideas to help reduce environmental impact, and the processes that are in place to make this happen. Steven Fludder, in October 2008, became head of GE’s heralded ecomagination initiative. The 25-year GE veteran leads this company-wide business strategy, which has made GE a world leader in providing profitable environmental solutions in a world where the environment and the economy have become inextricably connected. Ecomagination represented nine percent of GE’s total revenue in 2008 and grew, that year, by 21 percent. Among the milestones of the initiative are innovative programs in carbon mitigation, water resources, and energy efficiency. Fludder brings to the assignment years of international experience. He’s led GE businesses based in Hong Kong, in Jakarta, in Dubai, in Shanghai and Beijing, and in several posts with Asia and world-wide responsibilities. Fludder has expertise across a wide range of GE businesses. He’s held leadership posts, with growing responsibilities, in GE Aircraft Engines, in GE Energy and GE Oil & Gas, and most recently, as vice president of sales, at GE Water & Process Technologies. He was appointed a GE company officer in 2006. His education includes a master’s degree in Mechanical Engineering from Massachusetts Institute of Technology as well as bachelor’s degrees from both Providence College and Columbia University.