From the introduction of the first printing press to the colonies in 1639 to the technology of today's digital age, Boston has long been a catalyst for innovations in communication and design.
Students in the Graphic Design and Mass Communication track explore the fundamentals of graphic design and interactive media through creative projects and assignments. Internship areas include magazine and book design, publishing, event management, web and DVD development and design, advertising, and animation.
Fun Facts:
- In 1875, Boston lithographer Louis Prang introduced America's
first mass-printed Christmas cards.
- The Museum of Printing, in nearby North Andover, is dedicated
to preserving the history of the graphic arts, printing equipment,
and printing craftsmanship.
- The Boston-based Web Marketing Association recognizes outstanding
website development and online advertising from around the world
through its annual WebAward competition and Internet Advertising
Awards.
Summer 1 Courses (May 20-June 27)
You'll spend your first six weeks of the Summer Study Internship Program taking two courses chosen from the list below.
Internship (July 7-August 15)
For the second six weeks of the program, you'll be placed as an intern in a Boston area organization or business that matches your interests and experience. You should expect to work a minimum of 35 hours a week, for five days a week.
Summer Study Internship Course (May 23-August 15)
The Summer Study Internship Course begins in Summer 1 with an
orientation on Friday, May 23. The remaining five sessions continue
through August 15. 2 cr.
Graphic and Web Design Summer 1 Courses (pick two):
CFA AR 389 Graphic Design
Principles, problems, and applications of graphic design. Use of the Apple computer as a design tool, emphasizing such programs as QuarkXPress, Adobe Photoshop, and Adobe Illustrator. Enrollment limited to 20 students. 4 cr.
Tues./Wed./Thurs. 9 a.m.-12 noon
Yael Ort Dinoor
CFA AR 580 History of Graphic Design
A survey of graphic design history from the time of Gutenberg until the present. Emphasis is placed on the growth of graphic design as a communicative, expressive, and artistic discipline. Lectures are accompanied by slides, and there are required assignments and examinations throughout the term. In addition, each student prepares a written and illustrated report on an approved subject related to graphic design history. 4 cr.
Tues./ Thurs. 6-9 p.m.
Alston W. Purvis
CFA AR 581 Web Design
Addresses the principles, problems, and applications of website design. Web page design tools utilizing HTML text editors and visual design programs such as Adobe Illustrator, Adobe Photoshop, Adobe ImageReady, Macromedia Dreamweaver, and architecture, navigation, interactivity, animation, and bandwidth to create a published website. 4 cr.
Tues. thru Thurs. 6-9 p.m.
Scout Stevenson
COM CM 323 Design in Communication
Provides knowledge and practice for effective design of visual media. After analyzing how audiences perceive and interpret images, students will create visual messages for maximum communication effectiveness in advertising, public relations, and corporate communication. This course stresses selective use of visual elements and their coherent combination for print, video, and interactive computer graphics. 4 cr.
Tues./Thurs. 12:30-4 p.m.
Joyce Macario
COM CM 417 Advertising Copy and Design
Writing advertising copy and designing effective layouts. Elements of effective advertising: creating ads, motivating the reader, building campaigns, writing and rewriting, and preparing roughs and comps. Developing a portfolio. Emphasizes print advertising; includes radio and television. 4 cr.
Tues./Thurs. 9:30 a.m.-1 p.m.
Tom Fauls
COM CM 510 Computers in Communication
Introduction to the personal computer as a tool for human communication. Shows how computers are used to design, produce, and deliver communication in publishing, advertising, entertainment, and education. Students learn to use basic computer tools to build works of communication in a variety of media, including text, images, numbers, sound, and video. 4 cr.
Mon./Wed. 9 a.m.-12:30 p.m.
Hyun Lee
Tues./Thurs. 9 a.m.-12:30 p.m.
Hyun Lee
COM JO 305 Basic Photography
Covers camera operation and inkjet printing. There are 19 assignments due throughout the course that help the new photo student to learn about qualities of light and how to freeze action, use depth of field, use a hot shoe flash in different situations, to shoot at night, to use filters, and to photograph a famous person and a self portrait. In the final assignment, students will shoot a photo essay. Covers the basics of Adobe Photoshop; digital hygiene; how to create a filing system; how to color correct and convert images to black and white; non-destructive editing; sharpening; color correction; and resolution. Students must provide a digital SLR camera that exposes and focuses manually. They must also provide a hot shoe flash and inkjet photo-quality printing paper. Introduction to still photography. Using a 35mm camera (provided by the student), basic aspects of black-and-white photography are studied under a variety of circumstances. Technique emphasized.
A1 Tues./Wed./Thurs. 9-11:30 a.m.
Peter Smith
A2 Tues./Wed./Thurs. 1-3:30 p.m.
Peter Smith
MET TM 448 Electronic Commerce & Web Design I
The first course in a two-course sequence. This course combines (1) the practical aspect of Web design through the use of application software such as Dreamweaver to construct a commercial Web site with (2) a general overview of the marketing, supporting services, systems, security, and business strategy issues facing commercial enterprises. 4 cr.
Tues./Thurs. 6-9:30 p.m.
Vinicius Goncalves
